Rising Star Awards 2022– Winners

Mattress brand Wakefit

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BuzzInContent.com caught up with Chaitanya Ramalingegowda, Co-Founder at the direct-to-consumer mattress brand, and Sandeep Balan, Partner, Branded Content at Spring Marketing Capital, to understand Wakefit's lockdown content strategy

By Akansha Srivastava | May 20, 2020
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The video content highlights the way modern lifestyle hinders the way we sleep, keeps brand integration subtle while keeping the focus firmly on educating customers about the value proposition of a traditionally touch-and-feel category

By BuzzInContent Bureau | December 05, 2018
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