BuzzInContent.com caught up with Chaitanya Ramalingegowda, Co-Founder at the direct-to-consumer mattress brand, and Sandeep Balan, Partner, Branded Content at Spring Marketing Capital, to understand Wakefit's lockdown content strategy
By Akansha Srivastava | May 20, 2020The video content highlights the way modern lifestyle hinders the way we sleep, keeps brand integration subtle while keeping the focus firmly on educating customers about the value proposition of a traditionally touch-and-feel category
By BuzzInContent Bureau | December 05, 2018