As part of the partnership, Meta has handpicked 50 creators (Super 50) to deliver immersive and behind-the-scenes content to cricket fans globally, on Instagram, Facebook, WhatsApp and Threads

Social media gaming led creators like ‘Assassins Army', ‘PVS Gaming', ‘X Mania' are on the list and in food space the ‘Grandpa Kitchen' will be associated with Animeta

Mohit Hussein and Chhavi Mittal, the founders of ‘Shitty Ideas Trending' or SIT, have been onboarded by the agency to its program which brings together a suite of business solutions paired with Animeta's tech-AI enabled tools

With this partnership, Meta creators promote upcoming exclusive shows on Amazon miniTV, get access to stars and shoot locations, and some will also get to be a part of the new shows

Meta is also evolving the program to pay creators based on the performance of their public reels, not the earnings of ads on their reels

It also announced the India findings of Global Consumer Short-Form Video survey by Factworks, commissioned by Meta, which show that Reels can spark action, and that after watching Reels, people are more likely to follow, message, or even buy from a brand

Animeta has released its report on the occasion of International Creators Day

The new appointees include Vipasha Joshi as COO, Krishna Desai, as CPO and Biswamitra “Vishu” Ray who will look after branded content and creator projects at Animeta

Directed by filmmaker Shoojit Sircar and conceptualised by DDB Mudra Group, the digital film ‘Yeh Kaun Sa Fest Hai Bhai' highlighted how Meta's apps – Facebook, WhatsApp and Instagram help people and communities progress

Chopra was speaking at the last leg of Meta Creator Day 2022 in India. During the event, he said that there is a 50% increase in Reel video consumption from just six months ago

According to Sharma, Director, Content and Community Partnerships, Meta, the increased adaptation of music and augmented reality in Reels and diversity in genres of content creations will be acting as a buoyant force for the growth of the creator economy in 2023, according to Sharma

It is being seen that agencies have started receiving more queries from brands on how can they make integrations in gaming and Metaverse. BuzzInContent.com sat down with experts to understand why they matter to the brands

While internet users are trying to circle their heads around the term ‘Metaverse', is the influencer cohort ready for the ‘Phygital' world? BuzzInContent.com finds out their preparedness and their focus on the new development

In a panel discussion, experts brainstorm on how Metaverse would change the way people consume content in the future, how can it help create content that opens the door for more revenue to flow in? The panellists also touched upon “Repurposing Web 2.0 content for Web 3.0, and what Metaverse holds for brands with smaller budgets

Vaibhav Pathak, Co-Founder, The Girlfriend Box, writes how the metaverse is the natural progression from the internet and in the coming days virtual worlds will emerge, and users will immerse themselves in them

They will together provide a platform for influencers to transition to creator first digital communities in the metaverse, spread awareness about the potential for blockchain applications like NFTs in everyday life, and help fans gain exclusive access to their favourite personalities

While the overall adoption of web 3.0 and the metaverse is at a nascent stage, experts say the Metaverse universe will provide better opportunities for creators and brands

Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write that precious metals brands need branded content to create a larger narrative where the metal in question is mystified instead of particular products. Such a context helps in forging new meanings and inter-connections that traditional marketing/advertising cannot have access to due to logistical limitations