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While the overall sentiment around this change seems positive, the micro-influencers are feeling short-changed as they believe the current trend of gaining followers is driven by likes. They feel macro-influencers will have an advantage over them as in the absence of likes, the number of followers will emerge as the single largest parameter to bucket influencers

By BuzzInContent Bureau | January 30, 2020
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Prashanth Challapalli, former COO, Leo Burnett Orchard and The Content Factory, content division of the Publicis Groupe, lists a few important points one must addresses when it comes to digital content marketing

By BuzzInContent Bureau | January 22, 2020
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Branded content ought to add value to both the content creator and the brand. Sales and editorial need to empathise with each other's roles, taking complete ownership of preserving integrity and voice of the content. But do they understand this role? How is the industry evolving for both teams to work in synergy? How can the lack of coordination impact an initiative? BuzzInContent.com finds out

By Akanksha Nagar | January 21, 2020
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Brands need to rethink their social strategy and evaluate how it is adding to their business goals instead of a siloed channel-approach, writes Nishith Srivastava, National Head of Strategy, Indigo Consulting

By BuzzInContent Bureau | January 17, 2020
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Sanyal, Vice-President and Head, Consumer Marketing, tells BuzzInContent.com how the brand plans to break the stereotypes attached to the BFSI category with its strong focus on content. With the recent launch of Cubicles with TVF, he shares the brand's plans for the next year and explains how the content space will evolve

By Akanksha Nagar | January 15, 2020
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In a most recent case, Nykaa took to influencer marketing to create buzz around the launch of its latest product Clay it Cool mask. The brand collaborated with influencers with a following less than five lakh and was able to garner a reach of more than three million in days from a media value pegged between Rs 5-7 lakh

By BuzzInContent Bureau | December 19, 2019
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BuzzInContent.com asks content practitioners how content can help fetch engagement, which is beyond likes and shares, and eventually leads to ‘call to action'

By Akansha Srivastava | December 16, 2019
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In a conversation with BuzzInContent, Kannan, Co-Founder and CEO, says the brand is open to all kind of content partnerships if it increases engagement with consumers and helps them understand the concept of online doctor consultation

By Akansha Srivastava | December 12, 2019
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Matthew Sawyer, Marketing Director at Datadial, shares how they measure content marketing effectiveness: a straightforward approach that's delivering for their clients, with a core methodology that could also work for you

By Matthew Sawyer | November 22, 2019
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As customers become more sentient of their encounters while interacting with any brand online, the need for an effective customer experience is essential. As content plays a vital role in such a journey for customers at various touch points, BuzzInContent.com tries to understand what it takes to create an effective content strategy for a great CX and how that can lend a brand a lifetime advocate

By Akanksha Nagar | November 05, 2019
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The Chief Growth Officer of Zeel discusses with BuzzInContent.com the channel's various offerings and why should brands do more content integrations. He also talks about the importance of TV as a medium to maximise reach

By Koustabh Baishya | October 30, 2019
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Zubin Sarkari, Founder of Glamrs, a digital platform for women, writes how people are increasingly moving from shorter to longer forms of video content

By Zubin Sarkari | September 19, 2019
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Ranjit Nair, CEO and Founder of Germin8 Solutions, writes that to evaluate content reach and success, one has to define goals, set KPIs for them, and then measure and track the KPI

By BuzzInContent Bureau | September 06, 2019
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Chandan Bagwe, Founder and Managing Director, C Com Digital, writes that the true potential and outreach of content marketing have come to fore with the arrival of digital marketing tools and social media. There are numerous benefits provided by content marketing which have made it a channel that is used by at least 90% of the marketers today

By BuzzInContent Bureau | August 13, 2019
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The makers of successful branded content shows such as ‘Calling Karan' with Durex, ‘What Women Want' with Dabur Amla, and ‘Full Throttle' with Cars24 share how radio as a platform is re-inventing itself to live up to the needs of new-age marketers. Shivangini Jajoria, National Head, Operations of Ishq FM, said the channel has an omnichannel approach while creating content and now plans to embark on its podcast journey

By Akanksha Nagar | August 08, 2019
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There are stages and multiple procedures to analyse content before it is being disseminated. The failure of a campaign can be attributed to a lack of understanding between brands and agencies to analyse content in each stage. BuzzInContent talks to brands and agencies to understand how important it is to analyse content, the requisite parameters and who carries out the role

By Akanksha Nagar | July 24, 2019
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In an interview with BuzzInContent.com, the newly appointed Chief Marketing Officer at OLX talks about the brand's objectives it wants to fulfil with content marketing, the growth of content marketing on digital and OTT platforms, lack of content personalisation on the print medium

By Akansha Srivastava | July 16, 2019
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The ILN-owned brands will drive commerce on the content platform through a battery of in-house social media influencers. Angad Bhatia, Chief Operating Officer of ILN, a Times Internet (TIL) property, explains how he's setting up a sustained and attractive media and commerce universe that is powered by data. He shares the company's plan to get into physical retail

By Akansha Srivastava | July 15, 2019
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