Kelappan, Business Head, Mia, a jewellery brand from the house of Tata Group, tells BuzzInContent.com that content marketing helps to track the consumer journey. To stand out in the clutter of digital content, one must find the right content partner that understands the brand's ethos well, she says
By Shradha Mishra | May 06, 2019
Bhavishya Kelappan, Business Head, Mia, shares with BuzzInContent how the brand decided to focus more on content marketing than advertising to engage with their consumers
By Karuna Sharma | July 24, 2018
Investing over 95% of its digital spends in content, the yogurt manufacturer driving its expansion through content marketing and rarely seen in mainstream advertising. The CMO shares the company's strategy with BuzzInContent.com
By Akanksha Nagar | August 21, 2019
The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram
By Akansha Srivastava | May 22, 2018
As part of the campaign, radio talk shows were held with doctors and nutritionists, educating and empowering listeners to take charge of their health, and guiding them on how to make their daily food rich in micronutrients, including iron, through a balanced diet
By BuzzInContent Bureau | November 29, 2019
Great content begins with a great creative brief but many struggle to manage that. Here is a checklist for brands to follow while working on a creative brief for content
By Akansha Srivastava | September 24, 2019
Apart from making brands' content go viral, Kalyan Kumar, Co-Founder and CEO of SoCat, tells BuzzInContent.com that the influencer marketing agency would also focus on movie marketing. He explains how they engineer the social spread of content
By Akanksha Nagar | June 28, 2019.jpg)
He joins ex-Lowe Arun Iyer's agency from United Breweries where he was Head of Digital Marketing
By Akanksha Nagar | June 10, 2019
As Senior Vice-President - Content and Brand Solutions, Narayanan will report to CEO, Neena Dasgupta
By BuzzInContent Bureau | March 12, 2019
