Under this partnership, Mia by Tanishq will get a ‘Mia Lounge', an exclusive lounge which will provide festival-goers access to innovative digital beauty experiences and a fun-filled paradise complete with WiFi, air conditioning, mobile charging stations, etc

Kelappan, Business Head, Mia, a jewellery brand from the house of Tata Group, tells BuzzInContent.com that content marketing helps to track the consumer journey. To stand out in the clutter of digital content, one must find the right content partner that understands the brand's ethos well, she says

Bhavishya Kelappan, Business Head, Mia, shares with BuzzInContent how the brand decided to focus more on content marketing than advertising to engage with their consumers

In an exclusive interview series, Republic TV presents Engage, Mia's Business Head talks about the brand's content marketing strategy. She gives a few tips that marketers should consider while creating snackable content and on the usage of influencer marketing by the brand

Investing over 95% of its digital spends in content, the yogurt manufacturer driving its expansion through content marketing and rarely seen in mainstream advertising. The CMO shares the company's strategy with BuzzInContent.com

The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram

Hardik Nagar and Dharmesh Joshi from the creative, production and content backgrounds, have joined the content studio's team

Due to the high demand for branded content during the festive period, the number of pitches and inbound queries at agencies and content platforms also increase resulting in additional revenue for them

The second season of the knowledge and action platform will continue to focus on bringing meaningful change by transforming sustainability in India

Surana will succeed outgoing CEO Anil Srivatsa, who will now assume responsibilities as President of the company and Board

The auto company's latest campaign has been conceptualised, crafted and brought to life by PHD Media and OMG content in collaboration with Laqshya Event Capital and BToS' artist management

Owing to the presence of multiple platforms in the world that we live in, even compelling and shareable content can be a hit and miss. In conversation with BuzzInContent, experts discuss why and how brands can ensure what is the right platforms for their content, so that it reaches its target audience

The campaign was launched on World Senior Citizens Day. As part of the campaign, the brand collaborated with Ravi Bala Sharma, Manjari Varde, Tripat Singh and Dinesh Mohan to spread the message that how the use of diapers can gift (freedom) to those suffering from it. BuzzInContent caught up with Kartik Johari, Vice-President, Nobel Hygiene, to know more about the execution of the campaign

He will be based in Delhi and spearhead the expansion of the new media creative shop

Organised in association with India Film Project, the initiative is to encourage potential vloggers, beginners and vlogging enthusiasts to create engaging content and showcase their creativity and talent

Content experts tell BuzzInContent.com how the size of a content team can impact a brand's objectives and lists what these teams should keep in mind to win big in content marketing

When the logic grows old or doesn't help strongly distinguish between category competitors, reaching out to the emotional faculty can possibly ensure your product's renewed usage, writes Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting

It curates simple, engaging, youthful and bite-sized content in various formats such as videos, articles, infographics, comic strips and quizzes