Kelappan, Business Head, Mia, a jewellery brand from the house of Tata Group, tells BuzzInContent.com that content marketing helps to track the consumer journey. To stand out in the clutter of digital content, one must find the right content partner that understands the brand's ethos well, she says
By Shradha Mishra | May 06, 2019Bhavishya Kelappan, Business Head, Mia, shares with BuzzInContent how the brand decided to focus more on content marketing than advertising to engage with their consumers
By Karuna Sharma | July 24, 2018In an exclusive interview series, Republic TV presents Engage, Mia's Business Head talks about the brand's content marketing strategy. She gives a few tips that marketers should consider while creating snackable content and on the usage of influencer marketing by the brand
By Akanksha Nagar | August 22, 2019Investing over 95% of its digital spends in content, the yogurt manufacturer driving its expansion through content marketing and rarely seen in mainstream advertising. The CMO shares the company's strategy with BuzzInContent.com
By Akanksha Nagar | August 21, 2019The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram
By Akansha Srivastava | May 22, 2018Organised in association with India Film Project, the initiative is to encourage potential vloggers, beginners and vlogging enthusiasts to create engaging content and showcase their creativity and talent
By BuzzInContent Bureau | April 08, 2021Content experts tell BuzzInContent.com how the size of a content team can impact a brand's objectives and lists what these teams should keep in mind to win big in content marketing
By Akanksha Nagar | February 02, 2021When the logic grows old or doesn't help strongly distinguish between category competitors, reaching out to the emotional faculty can possibly ensure your product's renewed usage, writes Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting
By Hamsini Shivakumar | December 14, 2020It curates simple, engaging, youthful and bite-sized content in various formats such as videos, articles, infographics, comic strips and quizzes
By BuzzInContent Bureau | November 12, 2020The film created by Schbang narrates the tales of Michelin star Chef Vikas Khanna, Arjuna awardee badminton player Parupalli Kashyap and popular comedian Bharti Singh, who did not let asthma stop them from achieving their dreams
By BuzzInContent Bureau | November 04, 2020ABP Network's branded content division, ‘ABP Spotlight' has created a number of special integrations for partner brands such as Sunsilk, Honda, Mother Dairy, Dhara, MP Birla Cement among others
By BuzzInContent Bureau | October 23, 2020The company was facing a lifetime low in its sales in the week of April 27-May 3. With the launch of the campaign #Crustflix on April 30, the brand fetched roughly 13% week-on-week growth in May and June. Traffic to Instapizza's website increased by 15x in May
By BuzzInContent Bureau | July 13, 2020Kartik Kala, Business Head, TopSocial India explains the deep and profitable relationship between brands and influencers
By BuzzInContent Bureau | July 02, 2020The campaign launched on Mother's Day included a live session through social media with a specialist on the importance of right nutrition. The brand engaged with micro- and nano-influencers from the mother's community in sparking online conversations
By BuzzInContent Bureau | May 06, 2020As part of the campaign, radio talk shows were held with doctors and nutritionists, educating and empowering listeners to take charge of their health, and guiding them on how to make their daily food rich in micronutrients, including iron, through a balanced diet
By BuzzInContent Bureau | November 29, 2019Great content begins with a great creative brief but many struggle to manage that. Here is a checklist for brands to follow while working on a creative brief for content
By Akansha Srivastava | September 24, 2019Apart from making brands' content go viral, Kalyan Kumar, Co-Founder and CEO of SoCat, tells BuzzInContent.com that the influencer marketing agency would also focus on movie marketing. He explains how they engineer the social spread of content
By Akanksha Nagar | June 28, 2019He joins ex-Lowe Arun Iyer's agency from United Breweries where he was Head of Digital Marketing
By Akanksha Nagar | June 10, 2019