The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce

The Chief Revenue Officer of MissMalini Entertainment talks about their content offering, measurement. He also says marketers should first focus on brand building and then expect sales leads

GCC has raised Rs 200 crore seed capital from the Good Glamm Group and will be functioning independently

With this acquisition, Good Glamm Group will get access to a robust network of influencers, celebrities and market know-how, thereby enhancing its content-to-commerce play

Prior to Kulfi Collective, he worked as Head of Product and Engineering at MissMalini, where he launched and scaled the Girl Tribe app. Post acquisition, he was Head of Products for the community and babycare divisions at the Good Glamm Group

The podcast is hosted by Malini Agarwal, Co-Founder of the Good Creator Co

It is a Spotify exclusive podcast that uncovers real stories of people building incredible brands and businesses

The Mumbai-based content platform will function under Good Media Co-led by Priyanka Gill, Co-founder of Good Glamm Group and CEO of Good Media Co.

In a conversation with BuzzInContent.com, Bhatia, CEO at Good Creator Co., explains how the content creator division of Good Glamm Group helps its members learn content creation, monetise content and grow their community

Anushka Iyer, Founder and CEO, Wiggles, said that the pet care brand has associated with petfluencers to develop a culture of responsible and fun pet parenting

In an interaction with BuzzInContent.com, Priyanka Gill, Co-Founder, The Good Glamm Group and Founder and CEO, POPxo and Plixxo, spoke about the company's recent performance and the expansion plans for the days ahead

This move results from analysing content consumption patterns of users which has now moved towards short video formats

Content creators and influencers are likely to be a larger part of the marketing mix for many brands this year. BuzzInContent.com finds out how increased interest from brands this year is impacting creators' cost of collaboration and how their creativity, reach and effectiveness is augmented amid the pandemic

Many brands that want to continue communicating with consumers have found content marketing and branded content as their saviours

BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience

As customers become more sentient of their encounters while interacting with any brand online, the need for an effective customer experience is essential. As content plays a vital role in such a journey for customers at various touch points, BuzzInContent.com tries to understand what it takes to create an effective content strategy for a great CX and how that can lend a brand a lifetime advocate

Long-term partnerships between advertising agencies and brands are a norm of sorts. But it is not the same when it comes to brands partnering with content platforms, content creators and content specialist agencies. BuzzInContent explores the reasons behind such short-term associations and the future potential

BuzzInContent compiles a list of most read and shared articles on the platform in the year gone by