The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce
By Akanksha Nagar | December 20, 2021The Chief Revenue Officer of MissMalini Entertainment talks about their content offering, measurement. He also says marketers should first focus on brand building and then expect sales leads
By Akansha Srivastava | July 10, 2018GCC has raised Rs 200 crore seed capital from the Good Glamm Group and will be functioning independently
By BuzzInContent Bureau | January 05, 2022With this acquisition, Good Glamm Group will get access to a robust network of influencers, celebrities and market know-how, thereby enhancing its content-to-commerce play
By BuzzInContent Bureau | December 14, 2021The Mumbai-based content platform will function under Good Media Co-led by Priyanka Gill, Co-founder of Good Glamm Group and CEO of Good Media Co.
By BuzzInContent Bureau | December 06, 2022In a conversation with BuzzInContent.com, Bhatia, CEO at Good Creator Co., explains how the content creator division of Good Glamm Group helps its members learn content creation, monetise content and grow their community
By BuzzInContent Bureau | October 11, 2022Anushka Iyer, Founder and CEO, Wiggles, said that the pet care brand has associated with petfluencers to develop a culture of responsible and fun pet parenting
By BuzzInContent Bureau | September 21, 2022In an interaction with BuzzInContent.com, Priyanka Gill, Co-Founder, The Good Glamm Group and Founder and CEO, POPxo and Plixxo, spoke about the company's recent performance and the expansion plans for the days ahead
By BuzzInContent Bureau | September 08, 2022This move results from analysing content consumption patterns of users which has now moved towards short video formats
By BuzzInContent Bureau | August 09, 2022Content creators and influencers are likely to be a larger part of the marketing mix for many brands this year. BuzzInContent.com finds out how increased interest from brands this year is impacting creators' cost of collaboration and how their creativity, reach and effectiveness is augmented amid the pandemic
By Akanksha Nagar | October 06, 2020Many brands that want to continue communicating with consumers have found content marketing and branded content as their saviours
By Akansha Srivastava | April 14, 2020BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience
By Akansha Srivastava | April 09, 2020As customers become more sentient of their encounters while interacting with any brand online, the need for an effective customer experience is essential. As content plays a vital role in such a journey for customers at various touch points, BuzzInContent.com tries to understand what it takes to create an effective content strategy for a great CX and how that can lend a brand a lifetime advocate
By Akanksha Nagar | November 05, 2019Long-term partnerships between advertising agencies and brands are a norm of sorts. But it is not the same when it comes to brands partnering with content platforms, content creators and content specialist agencies. BuzzInContent explores the reasons behind such short-term associations and the future potential
By Akansha Srivastava | September 10, 2019BuzzInContent compiles a list of most read and shared articles on the platform in the year gone by
By BuzzInContent Bureau | January 08, 2019A lot of brands tried their hands on content marketing in 2018, but it doesn't deliver results if done half-heartedly and can surpass the traditional advertising if the brand objective and distribution strategy is clear. This article outlines what 2019 has in store for content marketing
By Akansha Srivastava | January 02, 2019The platform partners with Indian media brands who will create made-for-mobile publisher stories and TV-like shows for Snapchat, across multiple genres
By BuzzInContent Bureau | November 29, 2018Varun Raina, Marketing Manager, Airbnb, talks about the brand's content marketing insights, content marketing golden rules and the importance of influencers for disseminating content
By Akansha Srivastava | June 12, 2018