BuzzInContent Awards to be held on December 17, 2021

Mobile-first

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In an interaction with BuzzInContent.com, Saujanya Srivastava, Chief Business Officer at MakeMyTrip, shares how the brand, via its blog's regional content and in-app travel game show, aims to help its customers meet their travel aspirations

By Akanksha Nagar | May 08, 2019
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Smartphone players and automobile manufacturers are top contributors to content ads, according to last quarter data of Inshorts

By BuzzInContent Bureau | November 14, 2018
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Rashi Goel, VP Consumer Communications, Nestle India, shares with BuzzInContent.com how the whole idea of the content initiative in the form of a mobile-first website was born. An AI-enabled chatbot service for nutrition queries, tiffin recipes, growth trackers, custom meal plans are among the website's offerings

By BuzzInContent Bureau | May 09, 2019
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AskNestlé is the new Nestlé India Corporate Service Brand in the form of a mobile-first website. It educates how parents feed and cook for their children up to 12 years of age

By BuzzInContent Bureau | April 24, 2019
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Content distribution strategy has become mobile-first these days but desktop and tablet audiences are no less important. Content creators and platforms have to deploy specialised skill set for all three channels and cannot ignore tablet users even though they are 1-2% as they are the decision makers

By Akansha Srivastava | April 02, 2019
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The platform leverages audio, video, gamification, e-rewards, and data analytics to enable brands/marketers to engage with a diverse influencer community in rural and urban India

By BuzzInContent Bureau | September 24, 2021
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Ambika Sharma, Founder and MD, Pulp Strategy, writes that if your Instagram effort is not paying off, then blaming the complex algorithm for leaving your brand out is counterproductive. She suggests some tips that can help brands with their content marketing strategy on Instagram

By BuzzInContent Bureau | September 24, 2021
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From experimenting with podcasts to influencer marketing, and from snackable content to music videos and long-form content formats like web series, mutual fund brands leave no stone unturned to lure potential investors among the youth. BuzzInContent explores how MF brands are using new-age mediums and entertaining formats to tap the young audience

By Akansha Srivastava | January 05, 2021
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On World Health Day, Tisca Chopra asked questions and navigated the audience to the journey of understanding what is good and bad for heart on dilkibaat.com. The video had four heart health questions with two options each, and Chopra would personalise the experience to every individual

By BuzzInContent Bureau | December 23, 2020
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The show by Flipkart Video is aimed at addressing the need of the hour - busting misinformation and helping people see the difference between real and fake

By BuzzInContent Bureau | July 08, 2020
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Flipkart Video clocked a 2.5X jump in viewership in March and April 2020. Season 1 of the show had 63.6% of people returning to play the game daily and 96% of the audience who started the quiz, completing it every single day

By BuzzInContent Bureau | June 22, 2020
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The service offers short-format content, movies, TV shows and short films across genres in more than 15 languages such as Hindi, English, Bhojpuri, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati

By BuzzInContent Bureau | April 22, 2020
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The video is conceptualised and produced by RVCJ Digital Media in partnership with the ETMoney marketing team led by COO Santosh Navlani

By BuzzInContent Bureau | February 28, 2020
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Unlike the previous generations, the millennials and Gen Z have more affinity towards real life and self-help content. Hence, the brands that focus more on real-life stories instead of glossy-fairy-tail content marketing techniques can generate more traction. BuzzInContent.com spoke to some leading marketers to understand the impact of real-life and self-help content can create for brands

By Akansha Srivastava | February 18, 2020
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Unlike other video offerings available today, Flipkart is integrating compelling technology in entertainment, for the widest consumer base which penetrates into the deepest parts of the country eying endless possibilities

By BuzzInContent Bureau | October 16, 2019
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The content producer will create 18 new shows under the title Zomato Originals

By BuzzInContent Bureau | October 10, 2019
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The company that runs socially distributed channels - FilterCopy (short videos), Gobble (food and lifestyle videos), Dice Media - will utilize the fresh capital to invest in content, technology, and talent

By BuzzInContent Bureau | July 31, 2019
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Wunderman Thompson has created a few films to encourage the industry to redefine short- form mobile video creativity. Facebook is also throwing open a ‘Thumbstopper Challenge', an invitation to all creative minds to submit their short stories on the brief of driving behaviour change in less than 10 seconds by July 12. The winners will be announced in August, and the top winners will get to travel to Cannes next year

By BuzzInContent Bureau | May 16, 2019
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