Kaur worked with Momspresso for over seven years and was leading strategic initiatives and taking care of brand partnerships

Launched around Valentine's Day, the campaign encourages parents to celebrate the love between a parent and child. Over the course of the campaign, Momspresso received social media entries and engagement from 200+ moms who shared UGC content across Momspresso's social media handles with a cumulative reach of 1.1 million+

Bhatnagar moves to Momspresso.com with 13 years of rich experience in brand design, with expertise in advertising strategy and creative direction

The acquisition is an extension of a successful partnership with Momspresso for content, influencer engagement and commerce

The agency will offer all aspects of vernacular content, including audio, video and text. It will be headed by Hansveen Kaur, who has been leading the regional language capability centre of excellence at Momspresso

The platform, which gets 45% of its total revenue through content marketing, is currently working with over 70 brands to co-create mom and parenting content. Prashant Sinha, Chief Operating Officer at Momspresso spoke to Buzzincontent on its expansion plan

Breaking the social construct of good and bad parenting under the campaign #ParentYourWay, Philips Avent aims to create awareness about the challenges faced by breastfeeding mothers

The anthem has been picturised on PNB MetLife employees across the Gurugram and Mumbai offices

Sharma is a seasoned consumer insight professional and has spent over two decades across markets and leading organisations in the field. His latest role was at Kantar India where he was a geo lead for the consumer division in the North zone

The brand has partnered with Falcon and Yes Bank to launch this product

The data-driven report ‘Top 100 Mom Social Media Influencers of India' is formulated from a sample of 300,000 Indian influencers who had trackable data

Celebrated authors like Tazmeen Amna, Anushka Ravishankar, Deepa Agarwal, Shaguna Gahilode, Ruskin Bond and Paro Anand will read their books to children every evening on the Facebook pages of Shoppers Stop and Crossword

1000+ influencer parents are on board to share videos and pictures of them doing art and craft activities at home with their families and creating memories

The video is a thought-starter to compel the audience to think about a missing day of rest for the mother, irrespective of whether she is a stay-at-home-mum or a working professional

The moms registered on the platform can go through available campaigns put forth by brands, participate in the campaigns that they are eligible for, and earn the predetermined amount attached to each campaign. Deliverables will be in the form of surveys, reviews, content creation, events or social media posts

While mothers are ‘naturally programmed' to bond with babies, the thought behind the initiative was to build the importance of active involvement of fathers and make them part of the bonding journey

Capitalising on the huge pool of data pertaining to women and moms gathered by the platform over the last few years, it aims to strengthen its research capabilities

Adds new content categories such as Health and Fitness, Beauty and Fashion, Travel and Living, Recipes and Careers