Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about how brands should experiment some more with the rains and the Monsoon in a refreshing manner

Wingreens World has a coming together of new age F&B brands like- Wingreens Farms, Raw Pressery, Postcard and Monsoon Harvest

The eight episodes of the series dive into the world of chai, and are like a series of love letters from Chai to everyone and everything that makes it the brew of the nation

In today's Content & Culture article, Founder Hamsini Shivakumar and her colleague Kanika Yadav from Leapfrog Strategy Consulting, write that taking inspiration from Kerala Tourism's branded content, brands can maximise their messaging via exploring ordinary symbols associated with a place or product. For example, tales, myths, songs originating from the landscape itself can be employed to create an authentic aura that is both ordinary and exotic at once

Fortune wanted to connect with local communities at a cultural level to embed its Kachchi Ghani Mustard Oil in every Bengali kitchen, getting into a culturally relevant consumption space not tapped by other brands in the past

The individual sessions scheduled between July 11 and August 31, 2020, will be conducted live on Havells' social media platforms

The initiative has been launched in collaboration with digital food network India Food Network (IFN), GroupM's Essence and Motion Content Group, and digital agency 22feet Tribal WW

Content contributes 2.5% to the GMV (gross merchandise volume) of Nykaa, with the average order value of content consumers being 15% higher than non-consumers

After seeing its traffic decimated because of a tussle with Facebook, WittyFeed is getting back in the game with its own content distribution platform called ‘CatchUp'. In a conversation with BuzzInContent.com, Vinay Singhal, Co-founder CEO of WittyFeed, reveals why the publisher's over-reliance on the social media giant made the future dangerously volatile for the company and how he is going to disrupt the content distribution ecosystem with CatchUp

Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past