BuzzInContent caught up with Sanjay Sharma of Mother Dairy and Karthik Nagarajan of Wavemaker India (it is Mother Dairy's media agency), to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign ‘Paneer packed hai to safe hai'
By BuzzInContent Bureau | February 26, 2021Most recently, on Raksha Bandhan, for its sweets range, Mother Dairy associated with actor and social media influencer Jannat Zubair. In the video, Jannat and her brother Ayaan played the ‘Balloon Laughter Challenge', adhering to the brand positioning of #RishtonKaSwadBadhaye
By BuzzInContent Bureau | August 10, 2020The campaign #KhusbhooApnepanKi has garnered more than five lakh impressions, over two lakhs views and an engagement of around 500+people in Delhi, within a week
By BuzzInContent Bureau | October 26, 2020Under the initiative, all RJs came together and shared their childhood golden moments, where they hesitated to drink Haldi milk
By BuzzInContent Bureau | July 15, 2020The #RishtonKaCelebration campaign executed by Wavemaker urges people to share stories that make their days special
By BuzzInContent Bureau | May 21, 2020BuzzInContent.com caught up with the agency and brand to talk about the idea and the execution of the content initiative that has crossed 30,000 and three lakh views on Facebook and Instagram, respectively
By Shradha Mishra | April 27, 2020ABP Network's branded content division, ‘ABP Spotlight' has created a number of special integrations for partner brands such as Sunsilk, Honda, Mother Dairy, Dhara, MP Birla Cement among others
By BuzzInContent Bureau | October 23, 2020The campaign has been conceptualised and executed by Mixed Route Juice. As part of the campaign, the brand invites people to submit their version of Dhara Dhara Shuddh Dhara tune. The best entries will be given special prizes
By BuzzInContent Bureau | May 27, 2020The campaign has been conceptualised by Dhara and is being executed in coordination with Mixed Route Juice
By BuzzInContent Bureau | January 16, 2020The moms registered on the platform can go through available campaigns put forth by brands, participate in the campaigns that they are eligible for, and earn the predetermined amount attached to each campaign. Deliverables will be in the form of surveys, reviews, content creation, events or social media posts
By BuzzInContent Bureau | July 26, 2019