The partnership aims at enhancing the content ecosystem and delivering top value entertainment content, while simultaneously helping brands reach their audiences
By BuzzInContent Bureau | June 06, 2019The initiative has been launched in collaboration with digital food network India Food Network (IFN), GroupM's Essence and Motion Content Group, and digital agency 22feet Tribal WW
By BuzzInContent Bureau | July 16, 2020The luxury car brand partners with Group M's The Motion Content Group and The Vibe to create ‘Rushes'
By BuzzInContent Bureau | May 02, 2018In an interview with BuzzInContent, Sanyal said a combination of units needs to be considered while measuring effectiveness. On digital platforms, apart from the number of views, the quality and the stickiness of the content is also critical from a marketer's viewpoint
By Benita Chacko | March 10, 2021