Since digital avatars and virtual reality play an important role in the lives of Myntra's target audience- the GenZs, the e-commerce platform has gone ahead to bet big on its efforts around Generative AI and Virtual reality by launching its own virtual fashion influencer- Maya, Fashion GPT, My Stylist and more as per Myntra's CMO Balasubramanian

Myntra shared that the overall traffic on the platform's social commerce charter has increased by 40% in the last year. The total time spent by a customer on Myntra's social propositions nearly tripled from 2021 to 2022

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

The event shared a sneak peek into Myntra's upcoming fashion extravaganza, EORS-17

Myntra has witnessed a 5X increase in traffic and 20X increase in demand through M-Live since its inception

We speak to influencers curated for Myntra Style Squad- which is an organised setup created to engage with audiences on the platform

BuzzInContent caught up with Achint Setia, Head of Marketing and Social Commerce, Myntra, to talk about its ‘Style Squad' initiative, where it empowers the aspiring creator ecosystem in India by unlocking monetisation opportunities for them through influencer marketing, social commerce and mentorship programmes

Setia, VP and Business Head, Social Commerce, Myntra, talks about the evolving creators' economy and how this is on the right track

In interaction with BuzzInContent, Achint Setia, VP and Business Head, Social Commerce, Myntra, talks about the brand's endeavours towards live and social commerce

The fashion reality show by Flipkart-owned Myntra will stream from November 11 on Myntra Studio via Myntra App and Voot, divided into 45-minute episodes and 8-part series

The third season of Myntra Fashion Superstar with the theme #MFSIWearMyStory will showcase the hunt to find India's next big fashion influencer and leverage the synergy between fashion trends and social media

Promoting their End of Reason Sale, Pragya Priyali, Associate Director, Content and Social Marketing, Myntra, told BuzzInContent.com that influencers are a natural choice for any communication for the brand as they see disproportionate rewards for their consistent year-long investment in the influencer ecosystem

In the launch video, Mr Nags briefly talks about RCB and its players, who will change their style both on and off the field, while announcing Myntra's role in taking the fashion quotient of the team up a notch

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, wears her semiotic lenses to analyse Myntra's content IP, a fashion-focused digital reality show. She deciphers how the platform makes itself more authentic and credible by changing the narrative of fashion pageants with a more realistic approach

Former Miss Universe Sushmita Sen has joined the judges' panel of ‘Myntra Fashion Superstar @MTV', which is set to go live on Myntra's content destination Myntra Studio, and on MTV and Voot

The inclusion of fashion and lifestyle conversation in his relatable yet creative content will accelerate Myntra's efforts of tapping into the fashion-centric audiences and beyond

Like the previous edition, the shortlisted contestants will make it to the show and participate in an eight-part series, co-curated by Myntra and MTV. It will be aired on MTV, The Myntra App (Studio), Myntra's YouTube Channel and Voot

‘Behind the Mask' is a social awareness five-episode video series by Condé Nast India and Myntra. The series will be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian ‘karigars' (craftspeople)