Myntra has partnered with over 350 influencers and brands to deliver over 2,500 content pieces and will add 50 new pieces of content every day. Everything is shoppable on the feed and Myntra Studio will seamlessly close the loop, from inspiration to commerce

The fashion reality show by Flipkart-owned Myntra will stream from November 11 on Myntra Studio via Myntra App and Voot, divided into 45-minute episodes and 8-part series

Former Miss Universe Sushmita Sen has joined the judges' panel of ‘Myntra Fashion Superstar @MTV', which is set to go live on Myntra's content destination Myntra Studio, and on MTV and Voot

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

The event shared a sneak peek into Myntra's upcoming fashion extravaganza, EORS-17

The e-commerce platform has roped in celebrities as well as influencers to promote its upcoming ‘End of Reason sale' (EORS)

Myntra has witnessed a 5X increase in traffic and 20X increase in demand through M-Live since its inception

We speak to influencers curated for Myntra Style Squad- which is an organised setup created to engage with audiences on the platform

In the first episode of Good News Today presents BuzzInContent's 2022 Content Conversations, Vineet Kanabar, Host of the showbiz podcast, Story Tellers & Story Sellers, Shrenik Gandhi, CEO and Co-founder of White Rivers Media, Pragya Priyali, Director - Social Commerce, Myntra, Deepak Salvi, Co-founder and COO of Chingari, Akshay Bhatnagar, Co-founder of Hypd and content creator Bhoomika Thakkar discuss how brands can benefit from the booming creator economy

BuzzInContent caught up with Achint Setia, Head of Marketing and Social Commerce, Myntra, to talk about its ‘Style Squad' initiative, where it empowers the aspiring creator ecosystem in India by unlocking monetisation opportunities for them through influencer marketing, social commerce and mentorship programmes

Setia, VP and Business Head, Social Commerce, Myntra, talks about the evolving creators' economy and how this is on the right track

In interaction with BuzzInContent, Achint Setia, VP and Business Head, Social Commerce, Myntra, talks about the brand's endeavours towards live and social commerce

This season, the influencers will engage the audience through interactive live vlogs, as opposed to only traditional static video diaries with sheer creativity at the forefront. In return, the jury gives ‘likes' to score the influencers that determine their future in the show

The third season of Myntra Fashion Superstar with the theme #MFSIWearMyStory will showcase the hunt to find India's next big fashion influencer and leverage the synergy between fashion trends and social media

Promoting their End of Reason Sale, Pragya Priyali, Associate Director, Content and Social Marketing, Myntra, told BuzzInContent.com that influencers are a natural choice for any communication for the brand as they see disproportionate rewards for their consistent year-long investment in the influencer ecosystem

BuzzInContent.com speaks to stakeholders to figure out the scope of shoppable video content in India. They explain things one should consider while taking this route and discuss formats that can be used to create shoppable video content to keep the consumer engaged

Like the previous edition, the shortlisted contestants will make it to the show and participate in an eight-part series, co-curated by Myntra and MTV. It will be aired on MTV, The Myntra App (Studio), Myntra's YouTube Channel and Voot