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Myntra

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Myntra has witnessed a 5X increase in traffic and 20X increase in demand through M-Live since its inception

By BuzzInContent Bureau | June 08, 2022
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We speak to influencers curated for Myntra Style Squad- which is an organised setup created to engage with audiences on the platform

By BuzzInContent Bureau | March 17, 2022
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BuzzInContent caught up with Achint Setia, Head of Marketing and Social Commerce, Myntra, to talk about its ‘Style Squad' initiative, where it empowers the aspiring creator ecosystem in India by unlocking monetisation opportunities for them through influencer marketing, social commerce and mentorship programmes

By BuzzInContent Bureau | February 23, 2022
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Setia, VP and Business Head, Social Commerce, Myntra, talks about the evolving creators' economy and how this is on the right track

By Akanksha Nagar | December 23, 2021
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In interaction with BuzzInContent, Achint Setia, VP and Business Head, Social Commerce, Myntra, talks about the brand's endeavours towards live and social commerce

By Nisha Qureshi | November 24, 2021
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The fashion reality show by Flipkart-owned Myntra will stream from November 11 on Myntra Studio via Myntra App and Voot, divided into 45-minute episodes and 8-part series

By BuzzInContent Bureau | November 10, 2021
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The third season of Myntra Fashion Superstar with the theme #MFSIWearMyStory will showcase the hunt to find India's next big fashion influencer and leverage the synergy between fashion trends and social media

By BuzzInContent Bureau | October 29, 2021
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Promoting their End of Reason Sale, Pragya Priyali, Associate Director, Content and Social Marketing, Myntra, told BuzzInContent.com that influencers are a natural choice for any communication for the brand as they see disproportionate rewards for their consistent year-long investment in the influencer ecosystem

By Benita Chacko | July 08, 2021
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In the launch video, Mr Nags briefly talks about RCB and its players, who will change their style both on and off the field, while announcing Myntra's role in taking the fashion quotient of the team up a notch

By BuzzInContent Bureau | April 14, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, wears her semiotic lenses to analyse Myntra's content IP, a fashion-focused digital reality show. She deciphers how the platform makes itself more authentic and credible by changing the narrative of fashion pageants with a more realistic approach

By Hamsini Shivakumar | October 22, 2020
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Former Miss Universe Sushmita Sen has joined the judges' panel of ‘Myntra Fashion Superstar @MTV', which is set to go live on Myntra's content destination Myntra Studio, and on MTV and Voot

By BuzzInContent Bureau | October 15, 2020
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The inclusion of fashion and lifestyle conversation in his relatable yet creative content will accelerate Myntra's efforts of tapping into the fashion-centric audiences and beyond

By BuzzInContent Bureau | October 12, 2020
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Like the previous edition, the shortlisted contestants will make it to the show and participate in an eight-part series, co-curated by Myntra and MTV. It will be aired on MTV, The Myntra App (Studio), Myntra's YouTube Channel and Voot

By BuzzInContent Bureau | August 17, 2020
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‘Behind the Mask' is a social awareness five-episode video series by Condé Nast India and Myntra. The series will be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian ‘karigars' (craftspeople)

By BuzzInContent Bureau | August 12, 2020
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Myntra has partnered with over 350 influencers and brands to deliver over 2,500 content pieces and will add 50 new pieces of content every day. Everything is shoppable on the feed and Myntra Studio will seamlessly close the loop, from inspiration to commerce

By BuzzInContent Bureau | April 17, 2020
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Conceptualised in-house, the videos are shot in portrait mode and optimised for viewing on mobiles. The loyalty programme members are called ‘Myntra Insiders' who get fashion advice, VIP access and extra savings on the app

By BuzzInContent Bureau | January 31, 2020
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The brand has brought on board several influencers to flaunt Myntra clothes and accessories to raise awareness around the sale and engage with the consumers

By BuzzInContent Bureau | December 18, 2019
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The film under the ‘Myntra Unforgettables' series highlights how a young Niranjana Parte and her entire village pursue their passion for football with help from an NGO

By BuzzInContent Bureau | January 29, 2019
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