The partnership is for the ‘Let's Talk Infertility' project which aims to show the growing need for fertility treatment in India, which is largely unaddressed

The culmination episode of the three-month long initiative premiered on January 20

The initiative celebrates individuals who have gone beyond the material markers of success to create a positive impact on the world

The campaign aims to raise awareness on early detection and disease management through timely health check-ups and regular medicine intake

As a part of the programme, 60 Icons of Bharat will showcase their stories. Each episode will celebrate five icons and their story, of whom one will be felicitated as the ‘Shreshtha Icon of Bharat'. And of the ‘Shreshtha Icons', one will be felicitated as the ‘Sarvashreshtha Icon of Bharat' in the show finale

The news platform will create digital-only video content, a TV show, and much more to raise awareness around cryptocurrency

Together with campaign ambassador Amitabh Bachchan, the annual 12-hour live television event has worked for five years to spread awareness about sanitation, health and hygiene across India

Patankar brings 25 years of experience in curating content across various media platforms, including his role at NDTV for almost two decades

Rathi has branded content experience with media houses including the Times Group, NDTV and the Zee Group. In her most recent stint, she was West Head - IPR Sales in Optimal Media Solutions, a Times Group company

The matrimonial site recently partnered with NDTV to do content around its campaign ‘Find Your Equal'. Rajasekar KS, General Manager, Marketing, Matrimony.com, explains why a digital brand chose television for content and how it helped the brand

The Indian content collaborations are among 50 Asia Pacific deals. Prominent Indian names include Red Chillies Entertainment, Vh1 Supersonic, Comic Con India, Network 18, Scoopwhoop, NDTV, Filmfare and CricBuzz

The brand also unveiled a 3-volume hygiene DIY workbook for children in English and Hindi

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how brands and publishers are painting the image of the ‘new Bharat' in content

Havas Content will be led by Uday Mohan, President and Chief Client Officer, Havas Media Group India

BuzzInContent.com spoke to experts about the rise of big-ticket content associations brands have been exploring with news channels and their platforms

BuzzInContent analyses India's major crypto brand's content strategy to engage with consumers even when uncertainties loom over the world of crypto

BuzzInContent.com explores how news channels need to go beyond set rules and formats of branded content in order to attract more brands

BuzzInContent caught up with Gurpreet Singh, Head Marketing, United Breweries, to know the story behind UB Group's 18-year-old print content property ‘Kingfisher calendar'. Singh also talks about how the content property has benefitted the brand, the execution and distribution strategy and future plans around the calendar