They will together provide a platform for influencers to transition to creator first digital communities in the metaverse, spread awareness about the potential for blockchain applications like NFTs in everyday life, and help fans gain exclusive access to their favourite personalities

In MMA-GroupM's Modern Marketing Reckoner, Nagarajan, Head of Branded Content, GroupM, shares that more creators are able to take up their social media content as their principal vocation and not just as a side hustle

The initiative aims to help creators such as digital-first artists, musicians, fashion designers, and filmmakers accelerate their small businesses through non-fungible tokens

Guardian Link, Pepper Content and Scalenut feature in Synaptic's “15 high-growth companies in the Creator Economy” report

The company also said it is expanding 'Stars'- a built-in feature that lets people send monetary support to creators

Prerna Goel, Co-Founder and CMO at WhizCo- an influencer marketing and creator management agency, writes about the best social commerce practices that should be adopted by brands

In a panel discussion, experts brainstorm on how Metaverse would change the way people consume content in the future, how can it help create content that opens the door for more revenue to flow in? The panellists also touched upon “Repurposing Web 2.0 content for Web 3.0, and what Metaverse holds for brands with smaller budgets

The brand is calling this an invitation to partner with like-minded brands and organisations that believe in equality and power of representation, to #ShareTheLoad in making the future more equal

Many companies have launched their creator education program to fuel their growth and use it effectively in their business

Vaibhav Pathak, Co-Founder, The Girlfriend Box, writes how the metaverse is the natural progression from the internet and in the coming days virtual worlds will emerge, and users will immerse themselves in them

While the overall adoption of web 3.0 and the metaverse is at a nascent stage, experts say the Metaverse universe will provide better opportunities for creators and brands

BuzzInContent analyses India's major crypto brand's content strategy to engage with consumers even when uncertainties loom over the world of crypto

Nagarajan, Chief Content Officer – Wavemaker India, discusses how the creator economy will continue to be the focus of content marketing next year. He foresees influencer marketing aka advocacy to become even more data-driven and shares why this has been the greatest year ever for content at Wavemaker India