Rising Star Awards 2022– Winners

Natural Diamond Counci

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In this week's in-depth analysis of an editorial site of Natural Diamond Council, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how their website, as branded content, has been able to do what a marketing campaign, a series of advertisements or a promotional exercise couldn't have achieved — the ability to direct and shape the diamond semiosphere

By Hamsini Shivakumar | February 01, 2021
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The conversations at the event revolved around luxury, natural diamonds and fashion while also celebrating Indian jewellery with its artistry, craftsmanship and beyond

By BuzzInContent Bureau | November 28, 2022
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Over two days, the virtual festival will bring together experts and speakers to celebrate the sparkling world of natural diamonds

By BuzzInContent Bureau | August 24, 2022
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12 stories of life's joyous milestones, inspired by true occurrences, ‘Pyaar Actually – Love Stories Like No Other' features actors Shriya Pilgaonkar, Aahana Kumra and Akshay Oberoi sharing their favourite stories

By BuzzInContent Bureau | August 11, 2022
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Read Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting's analysis on brands that want to get their money's worth through more long-term returns than a mere uptick in positive sentiment for a brief period. It is a list definitely worth discussing at the next team meeting

By Hamsini Shivakumar | June 14, 2021
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This week, the founder of Leapfrog Strategy Consulting deciphers how Women's Day as an occasion resonates with Indian women and why do brands go gaga over it. She writes it is unclear what gap Women's Day is filling. Often, its messaging overlaps with the kind created for Mother's Day and Rakshabandhan

By Hamsini Shivakumar | March 08, 2021
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