Gogia tells BuzzInContent.com there's no formula that decides the cost of an influencer and that the ban on TikTok will help content creators to put content on different platforms and build audiences simultaneously. He says the pandemic forced new brands to explore influencer marketing because of the good ROI it provides

Neel Gogia, Co-founder, IPLIX Media, writes how long-term tie-ups are the best way for both brands and influencers to grow together and make the partnership a success

In the initial phase, IPLIX Business Division will unveil two verticals, namely Creator-led vertical and IBD Early-stage

This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing

Under the creator economy umbrella, JBC will counsel brands and platforms, that are elevating the burgeoning creator economy, on strategic, growth-focused solutions for corporate reputation management, brand visibility, brand, and content strategy

BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

The survey also revealed that 87.5% of Indians spend most of their time on YouTube followed by Instagram

The agency started working with Skillshare in 2021 and now it will be in charge of ideating and delivering campaigns for all digital platforms and touchpoints to reach the right target audience

Not only do international brands have a different business landscape but also different execution strategy and timelines. Content marketing experts share challenges that they face and how important it is to get well acquainted with global processes, identifying key stakeholders, decision makers, approval sequences, and timelines, to streamline work and manage expectations across the board

Recent industry reports suggest up to 73% consumers are finding influencers vain and don't trust products they promote. While influencer marketing agencies negate the claims, they agree this should act as a wake-up call for the medium to focus more on creativity and not make content look like ads. They suggest ways to sustain influencer marketing in the long run

The pan-India survey that included metros and tier 1, 2, and 3 cities across 200+ influencers shows ~89.5% influencers witnessed a dip in engagement on their content since ASCI's guidelines went live

While content creators, agencies and brands largely welcome the norms, they say more influencers will push for paid engagements and fear a negative impact on organic content. They say nano and macro-influencers might have to rethink their content strategy

Although the final guidelines will be issued by March 31 and will be applicable from April 15, ASCI has not mentioned anything specific about agencies. In conversation with BuzzInContent.com, agencies point out the ambiguity regarding the branded content space and share how intermediaries will help in better dissemination of information among influencers and brands

Speaking to BuzzInContent.com, industry experts said the introduction of the format is timely as it will get quickly adapted by brands, influencers and mass as the platform is trusted and preferred by the larger population. This new video format is a core part of the future of entertainment on Instagram