Rashi Goel, VP Consumer Communications, Nestle India, shares with BuzzInContent.com how the whole idea of the content initiative in the form of a mobile-first website was born. An AI-enabled chatbot service for nutrition queries, tiffin recipes, growth trackers, custom meal plans are among the website's offerings

AskNestlé is the new Nestlé India Corporate Service Brand in the form of a mobile-first website. It educates how parents feed and cook for their children up to 12 years of age

The content on asknestle.in has been carefully curated by Nestlé's nutrition experts to help mothers with customised meal plans that are designed on the basis of a growth tracker, taking into account regional preferences, food choices and allergies

The mobile website will offer nutrition services relevant in today's challenging environment through easy recipes, expert connect and community Q&As

The FMCG giant's coffee brand Nescafe posted a short video on Twitter on ‘How to make Vietnamese coffee' but forgot to remove competitor Amul's Mithai Mate condensed milk

Geraets explains the rationale behind going big on television for the company's latest content initiative ‘Maggi Kitchen Journeys'

These recipes, along with 100 others, are also available on the brand's website www.milkmaid.in

Maggi will bring forth the most popular recipes from across the country, under three areas of ‘made easy', ‘made with a twist' and ‘made healthier'

A scan of the Milkybar pack leads to different stories on sharing, helping, learning, playing out more, planting more trees and recycling come alive in the form of promises. Every pack features a link redirecting consumers to a website that plays 3D augmented reality videos that capture stories on all six promises

This is Nestle's third edition of the campaign. Built on the philosophy ‘Have a break, have a KitKat', it urges consumers to take unique travel breaks

Zenith had conceptualised the core idea of the show for Nestle and ZEEL, later won the multi-channel pitch for execution and broadcast of the show. Every episode focuses on how each guest has taken challenging circumstances in their stride and overcome difficult situations to set up something they were passionate about

Sharing the story of the largest digital food publisher, India Food Network, Naik, Co-founder and Director tells BuzzInContent.com how the platform while serving brands with content, consumers and commerce plans to launch food podcasts as well. She talks about the challenge of finding new storytellers in the space and how the platform is providing its audiences with therapeutic recipes amid the pandemic

The five-episode series from April 10-14 saw Chef Amrita Raichand interacting live with homemakers, professional culinary experts and even young students over delicious home-made food recipes, culinary hacks using food leftovers and thrifty cooking methods

Salwan, co-founder and CEO of Little Black Book, shares key ingredients of the secret sauce of the platform's success and why it is the go-to place for brands looking to connect with millennials

Chandan Bagwe, Founder and Managing Director, C Com Digital, writes that the true potential and outreach of content marketing have come to fore with the arrival of digital marketing tools and social media. There are numerous benefits provided by content marketing which have made it a channel that is used by at least 90% of the marketers today

The moms registered on the platform can go through available campaigns put forth by brands, participate in the campaigns that they are eligible for, and earn the predetermined amount attached to each campaign. Deliverables will be in the form of surveys, reviews, content creation, events or social media posts

Wunderman Thompson has created a few films to encourage the industry to redefine short- form mobile video creativity. Facebook is also throwing open a ‘Thumbstopper Challenge', an invitation to all creative minds to submit their short stories on the brief of driving behaviour change in less than 10 seconds by July 12. The winners will be announced in August, and the top winners will get to travel to Cannes next year

Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past