Rashi Goel, VP Consumer Communications, Nestle India, shares with BuzzInContent.com how the whole idea of the content initiative in the form of a mobile-first website was born. An AI-enabled chatbot service for nutrition queries, tiffin recipes, growth trackers, custom meal plans are among the website's offerings
By BuzzInContent Bureau | May 09, 2019AskNestlé is the new Nestlé India Corporate Service Brand in the form of a mobile-first website. It educates how parents feed and cook for their children up to 12 years of age
By BuzzInContent Bureau | April 24, 2019The content on asknestle.in has been carefully curated by Nestlé's nutrition experts to help mothers with customised meal plans that are designed on the basis of a growth tracker, taking into account regional preferences, food choices and allergies
By BuzzInContent Bureau | March 29, 2019The portal will equip parents with children above two years and up to the age of 12 years, to make informed decisions about food choices and nutrition
By BuzzInContent Bureau | October 16, 2020The mobile website will offer nutrition services relevant in today's challenging environment through easy recipes, expert connect and community Q&As
By BuzzInContent Bureau | April 30, 2020The FMCG giant's coffee brand Nescafe posted a short video on Twitter on ‘How to make Vietnamese coffee' but forgot to remove competitor Amul's Mithai Mate condensed milk
By BuzzInContent Bureau | December 09, 2019Geraets explains the rationale behind going big on television for the company's latest content initiative ‘Maggi Kitchen Journeys'
By Akansha Srivastava | July 24, 2018These recipes, along with 100 others, are also available on the brand's website www.milkmaid.in
By BuzzInContent Bureau | May 28, 2020Maggi will bring forth the most popular recipes from across the country, under three areas of ‘made easy', ‘made with a twist' and ‘made healthier'
By BuzzInContent Bureau | April 22, 2020A scan of the Milkybar pack leads to different stories on sharing, helping, learning, playing out more, planting more trees and recycling come alive in the form of promises. Every pack features a link redirecting consumers to a website that plays 3D augmented reality videos that capture stories on all six promises
By BuzzInContent Bureau | January 15, 2020This is Nestle's third edition of the campaign. Built on the philosophy ‘Have a break, have a KitKat', it urges consumers to take unique travel breaks
By BuzzInContent Bureau | May 15, 2019Zenith had conceptualised the core idea of the show for Nestle and ZEEL, later won the multi-channel pitch for execution and broadcast of the show. Every episode focuses on how each guest has taken challenging circumstances in their stride and overcome difficult situations to set up something they were passionate about
By BuzzInContent Bureau | July 13, 2018Brands creating food-related content is not new. But due to the Covid-19 lockdown, we can see a massive increase in cooking-related content. BuzzInContent.com caught up with Amul, KFC, Big Bazaar, chef Ranveer Brar, lifestyle platform Gobble and digital agency Blink Digital to analyse the growth of the branded cookery content space in India and the art of creating food content
By Akansha Srivastava | June 16, 2020Sharing the story of the largest digital food publisher, India Food Network, Naik, Co-founder and Director tells BuzzInContent.com how the platform while serving brands with content, consumers and commerce plans to launch food podcasts as well. She talks about the challenge of finding new storytellers in the space and how the platform is providing its audiences with therapeutic recipes amid the pandemic
By Akanksha Nagar | May 05, 2020The five-episode series from April 10-14 saw Chef Amrita Raichand interacting live with homemakers, professional culinary experts and even young students over delicious home-made food recipes, culinary hacks using food leftovers and thrifty cooking methods
By BuzzInContent Bureau | April 20, 2020Salwan, co-founder and CEO of Little Black Book, shares key ingredients of the secret sauce of the platform's success and why it is the go-to place for brands looking to connect with millennials
By Akansha Srivastava | September 23, 2019Chandan Bagwe, Founder and Managing Director, C Com Digital, writes that the true potential and outreach of content marketing have come to fore with the arrival of digital marketing tools and social media. There are numerous benefits provided by content marketing which have made it a channel that is used by at least 90% of the marketers today
By BuzzInContent Bureau | August 13, 2019The moms registered on the platform can go through available campaigns put forth by brands, participate in the campaigns that they are eligible for, and earn the predetermined amount attached to each campaign. Deliverables will be in the form of surveys, reviews, content creation, events or social media posts
By BuzzInContent Bureau | July 26, 2019