Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Netflix India's branded content strategy, including the content initiative for the film Haseen Dillruba, where inspector Rawat from Haseen Dillruba (played by Aditya Srivastava, known for his role as Abhijeet on C.I.D.) reaches out to the OG crime-solving team C.I.D. to help him crack the case central to the film

The official handle of Netflix India posted the collaborative video

Netflix India has launched the promotional campaign just 10 days prior to the launch of Money Heist Season five. It features celebrities such as Anil Kapoor and Hardik Pandya and content in three different regional languages, giving Bella Ciao a desi twist

FoxyMoron has curated messages for the confectionery brand to applaud companies such as Zomato, Swiggy, Coca Cola, Fevicol, Hershey's, Netflix India, McDonald's, Burger King, Tinder, Parle, etc., in the brand's witty style

BuzzInContent has compiled a list of five content-led campaigns created by Nykaa, Johnson's, Titan, Wakefit.co and Netflix India

The beverage brand recently announced an ultimate virtual fan party of Money Heist, which will be streamed on Netflix India's YouTube channel. While Yashraj Mukhate has composed a special invite, YouTuber Mythpat is creating a stir in a latest video

Naheed Akhtar and Hamsini Shivakumar of Leapfrog Strategy Consulting, write that while the immediacy and the desire to be the first to inform or sell a moment remain unchanged, the focus has shifted from being a passive source of information to being an active participant in the cultural conversation

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands must stay culturally relevant, use humour, prioritise authenticity and strike a balance between emotions and branding in content

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the connection between memes and content creation, along with some examples of brands that use memes very well in their communications

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands should approach the topic of LGBTQ+ themes and whether they should follow the trend, to be topical

The association was brought together by Wavemaker South Entertainment Outpost where the team identified the music maestro as the right protagonist for the promotions of Stranger Things for its Tamil and Telugu audience

Enormous Brands, Grey Group India, FCB India and Mindshare India won a Gold each at the recently concluded awards show

With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders

Premiering on October 9 at 7.30 pm on YouTube, Money Heist fans will get a sneak peek into the upcoming volume 2 of the finale season

Executed by Wavemaker, the initiative notched up ~15 million answer views across their quirky content

Pepsi has launched a set of golden cans and packs inspired by Money Heist, leading up to the virtual fan party in October 2021 for all series fans

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the younger generation today, especially those located in urban areas, see themselves as global citizens. As much as they're rooted in their own local culture, they also enjoy interacting with content from overseas. Jalebi Baby-Zomato video fulfils an aspirational need to participate in a globalised world's culture

This July, singles on Tinder can apply for IRL: In Real Love by just making one Swipe Right on the in-app casting callout and they will be redirected to a registration page