BuzzInContent Awards 2021 Winners Announced

New-age content

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Many brands that want to continue communicating with consumers have found content marketing and branded content as their saviours

By Akansha Srivastava | April 14, 2020
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BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience

By Akansha Srivastava | April 09, 2020
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Shoor strongly believes content will not replace communication on classical advertising at least for the next five years. Talreja says new-age content creators do not necessarily understand brands

By Akansha Srivastava | June 29, 2020
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Subramanian, Head of Brand and Communication, CoinDCX, talks in detail about the brand's focus on content marketing and how it is using a new-age content strategy to educate and engage with consumers

By Akansha Srivastava | July 02, 2021
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Since its inception, SIT has been fulfilling youngsters' desire for light-hearted new-age content around relationship banters. Purely launched for the love of content creation, couple Mohit Hussein and Chhavi Mittal little knew that the platform would attract brands in less than a year. In an interaction with BuzzInContent, they discuss the platform's five-year journey and their point of view on branded content

By Akansha Srivastava | April 21, 2020
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The agency behind the campaign is Yellow Bulbs and the production house is Fickle Formula

By BuzzInContent Bureau | July 09, 2021
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Not just influencers or content creators, brands too have taken up the initiative to demystify BFSI content. With many applications, platforms, channels available, how can one ensure higher visibility and how brands can capitalise on it? BuzzInContent.com finds out

By Akanksha Nagar | June 15, 2021
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Rathi has branded content experience with media houses including the Times Group, NDTV and the Zee Group. In her most recent stint, she was West Head - IPR Sales in Optimal Media Solutions, a Times Group company

By BuzzInContent Bureau | March 17, 2021
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BuzzInContent.com spoke to content marketing practitioners to understand how the pandemic will change the way brands strategise content marketing plans for 2021. Will 2020's content marketing trends remain unchanged or will new ones take birth as we move into 2021?

By Akansha Srivastava | October 27, 2020
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Mukherjee will be based in the Gurugram office and oversee business development for Yaap's influencer marketing vertical across India and will report directly to Irfan Khan, Partner at Yaap

By BuzzInContent Bureau | July 24, 2020
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Ramaswamy, Co-Founder, The Script Room talks in length about the art of storytelling through branded content. He said if brands want to tread carefully, and only want to be associated with shows that are goody two shoes, then they could be missing out a lot. The right way to look at it is in a very large zoomed-out perspective. It cannot be too myopic. One should be game for a few trolls

By Akansha Srivastava | June 10, 2020
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Zoo Media's video content solution agency recently released a work-from-home version of its show Behensplaining on Netflix's YouTube channel. In an interaction with BuzzInContent.com, Khatter explains the challenges and opportunities of curating viral content amid the Covid-19 pandemic

By Akanksha Nagar | April 30, 2020
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A full service creative and social media agency taking on international agencies to win clients might sound too far-fetched but this story of a creative startup carving its space among the biggies is actually rolling out. Saurabh Pacheriwal and Anushree Pacheriwal, founders of Gemius, share their journey and growth strategy with BuzzInContent.com

By BuzzInContent Bureau | August 23, 2019
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The content company is known to have expertise in motorsports content creation

By BuzzInContent Bureau | August 14, 2019
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Appoints Prachi N Thadhani to lead new vertical that will collaborate with filmmakers and content creators to produce content in the form of web series, short films, special features and cater to the demand across OTT and digital platforms

By BuzzInContent Bureau | February 12, 2018
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