These chosen artists will perform their tracks on the Nexa Lab floor, which will be published on the Nexa Music YouTube channel

Season 2 of Nexa Music will centre around the pillars of Nexa Music Lounge and Nexa Music Lab to discover and celebrate upcoming artists

Nexa Music has released a music video by maestro AR Rahman. Titled ‘You Got Me', it is about celebration of music and new indigenous talent in English Music

The inaugural song has composed by music composer Mickey McCleary along with the super winners of Season 1- Simetri Sisters, Nisa Shetty and Heat Sink

Qyuki Digital will use its proprietary technology and analytics to sustain the initiative across traditional and new media platforms

Known for creating unique experiences for customers, Nexa with its music property Nexa Music has been creating opportunities to promote original English music in the country. Having initiated on-ground experiential marketing in the form of Nexa Music Live Gigs, Shashank Srivastava, ED, Maruti Suzuki, tells BuzzInContent.com about future plans and how it amplifies reach

Brands are associating with music to develop a cult property that also showcases their identity. Maruti Suzuki Nexa has taken the same route by launching Nexa Music in association with Qyuki Digital Media. What does the car brand want to achieve? BuzzInContent.com finds out

BuzzInContent.com caught up with experts who have successfully built music-led content IPs for brands. They spoke about how automobile brands can build music content IPs that break the clutter. They also suggested using both audio and visual platforms to reach consumers at every touchpoint

Experts delve deep into how brands, agencies and content creators can go about creating non-fictional branded content in the form of series

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that to specifically use music as a strategy toward brand affinity, brands need to create content that is anchored more in culture and less in the category

Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties