D2C brands along with beauty and lifestyle brands have been investing heavily in influencer marketing this year

Aayushman Sinha, Founder of Represent, speaks to BuzzInContent.com about how brands can inculcate music in content marketing. He also talks about the success of Coca-Cola's ‘Memu Aagamu' campaign

According to experts, while content marketing is as much about creativity, the use of AI can help on increasing the feel and personalisation fronts

Borges Andre, Channel Head, Nutshell talks about the channel's growth strategy and roadmap ahead

A number of content creators that started their journeys almost a decade ago are now focusing on other avenues like acting and film-making. BuzzInContent.com is decoding if it is simply a case of natural progression or something to do with the creators and their audience's age

Experts say the only way to explore the full potential of lock screen mediums is to make them more engaging and interactive

According to experts, the move is aimed at competing with Instagram Reels and encouraging creators to make original content for the app

BuzzInContent.com is decoding the new problems which have emerged and the new ways of earning in the influencer marketing industry

While the genre has an important role to play in the lives of the youth of the industry, does it always stand true to the brand identity of all those using it today?

As per experts, Instagram is constantly evolving from being brand-friendly to becoming more user-friendly

BuzzInContent.com reached out to some top influencers to understand their perspective on the entire Vauld situation

In recent days, several start-ups have claimed to be victims of paid trolling or smear campaigns allegedly carried out by their competitors. With the ever-rising trust the youth repose in the influencers, BuzzInContent.com tries to decode how such incidents impact the influencer marketing industry

In a conversation with BuzzInContent.com several players say the new rules are bad for the influencer marketing industry in general

In an interaction with BuzzInContent.com, Shabir Momin, MD and CTO of One Digital Entertainment, talks about the company's journey and the state of the creator economy in the country

In an interaction with BuzzInContent.com, Antil Yadav, Content Creator at Urban Company's YouTube Channel- Urban Guide, and a social media influencer himself, talks about the branded content space today

Gender pay disparities exist in all corners of the world and it exists across fields. In traditional media like films, women are known to be paid much lesser than their male counterparts. BuzzInContent.com tried to find out if the pattern continues when it comes to the influencer marketing industry in India

BuzzInContent.com spoke to experts about the rise of big-ticket content associations brands have been exploring with news channels and their platforms

While the overall adoption of web 3.0 and the metaverse is at a nascent stage, experts say the Metaverse universe will provide better opportunities for creators and brands