Brands need to rethink their social strategy and evaluate how it is adding to their business goals instead of a siloed channel-approach, writes Nishith Srivastava, National Head of Strategy, Indigo Consulting
By BuzzInContent Bureau | January 17, 2020The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced
By BuzzInContent Bureau | December 01, 2020Once the lockdown is over and business is back to usual, brands will get aggressive on the marketing front. Content marketing will play an important role in garnering immediate sales to maintain cash flow
By Akansha Srivastava | April 28, 2020Call for entries open for the inaugural awards honouring innovative content solutions of brands. Entry deadline: October 31, 2020
By BuzzInContent Bureau | March 12, 2020BuzzInContent.com asks content practitioners how content can help fetch engagement, which is beyond likes and shares, and eventually leads to ‘call to action'
By Akansha Srivastava | December 16, 2019Brand awareness is an important business objective targeted by engaging with consumers. But is relying on engagement metrics of social media platforms enough to do chest-thumping? BuzzInContent.com explores all aspects of engagement as metrics and finds out that there is a good side to it too
By Akansha Srivastava | November 26, 2019