The hunt, hosted on Moj, invites participants to choose a tribe and showcase their artistic expression by using a specially curated interactive Nivea brand filter

The brand has announced that three of the most unique family entries will get a chance to meet-n-greet Nivea's brand ambassador and actor Ranveer Singh in Mumbai at a celebratory finale event

The latest initiative follows the launch of the Nivea Soft College Edition packs in four designs that celebrate four unique personas of college girls — Fashionista, Sporty, Entertainer and Smarty

Notably, Manav Chhabra, Unnati Malharkar, Ashi Khanna, Tanzeel Khan, Rishabh Chawla, and Anam Darbar joined as mentors. They undertook the responsibility of nurturing and guiding the next generation of budding creators from their respective tribes

The 60 winners will feature in the skincare brand's digital ads under a year-long contract and will have a celeb-style photoshoot with Rohan Shrestha

Promising all things bigger and better, with more colleges, mentors, influencers, challenges, and rewards, this second edition aims to uplift the life of every budding Gen-Z creator in the country

In an influencer hunt spearheaded by the face of the brand and actor Taapsee Pannu, the brand concluded the discovery of 75 diverse GenZ content creators

The skin care brand joined hands with Balancing Act Productions to execute this campaign

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that it is essential to promote communication that does not perpetuate stereotypes, objectify individuals, or glorify negative behaviours such as stalking

Myntra shared that the overall traffic on the platform's social commerce charter has increased by 40% in the last year. The total time spent by a customer on Myntra's social propositions nearly tripled from 2021 to 2022

Due to the high demand for branded content during the festive period, the number of pitches and inbound queries at agencies and content platforms also increase resulting in additional revenue for them

In an interaction with BuzzInContent.com, Shah spoke at length about Prodigious's style of functioning, its growth plan and his point of view on the branded content space shaping up in India

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how the evolving consumer behaviour and culture is changing the way beauty brands create marketing strategies

In the last 2 to 3 years, several brands have started coming up with campaigns that motivate consumers to become content creators or take up content creation more seriously. BuzzInContent.com explores how this strategy benefits brands

The Groupe consolidates its content production arm under Shah. The Groupe also elevates Akshay Multani to Executive Producer, Prodigious and appoints Deepak Bulchandani as Head of Brand Partnerships at Content Factory

Zubin Sarkari, Founder of Glamrs, a digital platform for women, writes how people are increasingly moving from shorter to longer forms of video content

Fuel India will be led by Debarpita Banerjee, President North and East, FCB Ulka, and the India operation will offer content creation solutions in an end-to-end format