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No.1 Yaari Jam

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The song has been created by Qyuki Media and the music video has been produced by The Glitch team

By BuzzInContent Bureau | August 05, 2019
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The TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes

By BuzzInContent Bureau | December 28, 2018
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Hungama will create original music with renowned artists for the festive season through No.1 Yaari Jam Originals. It will also enable budding musicians through No.1 Yaari Jam Pads to create their own music

By BuzzInContent Bureau | October 21, 2019
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Anand, EVP and Portfolio Head, Diageo India, tells BuzzInContent.com how the pandemic provided a new challenge to content marketers, bringing into focus the fact that there is much more than traditional methods and channels

By Akanksha Nagar | October 05, 2020
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Brands aspire to create content-led IPs that run in the long run, helping not just in brand building but also the business. While many try, only a few are able to sustain, losing hopes of ROI in the middle of the journey. Content experts talk about the challenges of sustaining content IPs and explain the means to overcome them

By Akansha Srivastava | September 22, 2020
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The song will be supported by a UGC campaign #TuMeraNo.1yaar to share virtual hugs with each other that aimed to clock over half-a-million hugs leading up to Friendship Day on August 2

By BuzzInContent Bureau | August 03, 2020
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The brand has collaborated with singer Guru Randhawa and music producer Vee for its latest original in adherence to the brand proposition of celebrating friendship

By BuzzInContent Bureau | January 02, 2020
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In a freewheeling conversation with BuzzInContent.com, Diageo India's Content, Influencer Marketing and Brand Advocacy Head Khushboo Benani talks about the content strategy of Diageo's brands

By Akansha Srivastava | September 04, 2019
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In an interaction with BuzzInContent.com, Benani shares how the brand plans content for wider reach, engagement and talkability, and executes it via both traditional and digital mediums while partnering with co-creators. She also shares how effectively content marketing ROI can be measured

By BuzzInContent Bureau | January 29, 2019
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