Borges Andre, Channel Head, Nutshell talks about the channel's growth strategy and roadmap ahead

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how marketing strategies are adapting at an unprecedented pace in today's ever-changing digital world and analyses the relationship between influencer marketing and traditional word-of-mouth promotion

Saregama will acquire another 41% stake in the next 15 months at pre-agreed multiples

Hamsini Shivakumar and Khushi Rolania of Leapfrog Strategy Consulting, analyse a few UGC-led campaigns by big brands and how they motivate and reward users for creating content for the brand

Anushka Shah, Founder of Civic Studios, will also join the Board of Directors at Pocket Aces

The new mission statement says it wants to be “a global culture creator that influences people positively, by building an ecosystem of innovative media professionals, content, and products”

Himani Agrawal, SVP - Product & Analytics- Hypothesis, the influencer marketing tech platform funded by OML, shares that when choosing between Reels and Shorts, it's necessary to consider the TG, budget, and marketing goals. Ultimately, the platform you choose must align with the business objectives, ensuring maximum ROI and also brand awareness

As per Shrivastava, Co-Founder and CEO, Pocket Aces, the year 2022 was a ‘truly remarkable' year for the media and entertainment industry as the transitioning of consumer behaviour led to media becoming a ‘core' to everything sales and marketing

Kumar had joined Pocket Aces in 2020 as AVP in the Corporate Strategy function

Ramya Ramachandran, Founder and CEO, Whoppl, writes about how at a time when businesses are turning to new age data-driven insights and technologies to determine the success of influencer marketing strategies, understanding and evaluating customer and brand's needs in order to analyse the marketing operating model is important

In the last 2 to 3 years, several brands have started coming up with campaigns that motivate consumers to become content creators or take up content creation more seriously. BuzzInContent.com explores how this strategy benefits brands

Prior to joining toothsi, Shetty was Vice-President, Head of Sales and Brand Solutions at Pocket Aces, where he played a key role in building and growing its business and advertising partnerships team

Ankit Agarwal, Founder, Do Your Thng, writes about how taking the middle path, that blends data with human insight, is imperative for effective influencer marketing

Shetty will serve his last day in the company on January 21, 2022

These days, brands are often seen dumping branded content after developing enough awareness in the market. In this backdrop, BuzzInContent tries to find out if branded content strategy is losing relevance or still in the game

Content can be a huge differentiator for start-ups that are directly in competition with established players. Industry experts tell BuzzInContent.com what is empowering these new-age brands, which have created some remarkable content, to mould their content strategies and investments

While content creators, agencies and brands largely welcome the norms, they say more influencers will push for paid engagements and fear a negative impact on organic content. They say nano and macro-influencers might have to rethink their content strategy

To connect with consumers on a human level, brands often support causes and launch interesting content around these topics. Experts, however, warn that being a keyboard warrior to tackle real-life problems is an escape route for brands. They explain why a brand's narrative ought to be demonstrated by its actions