Arora will offer guidance on strategic financial decisions related to managing treasury funds, investments, and other resource allocations for Boomlet

Saha takes charge as National Sales Head, Rai as Lead Brand Solutions and Talent at Boomlet Group

In a freewheeling interaction with BuzzInContent.com, Arya, CEO, Only Much Louder Entertainment, highlighted that because artists are at the centre of all that happens at the entertainment company including the launch of various platforms, OML broke even during the pandemic and has been growing in double digits ever since

OML selected influencers across content genres, who created content around Pani Puri's relevance in their local culture to encourage their followers and show support by playing the Pani Puri Doodle Game

Joshi will spearhead all creative, strategy, and content endeavours at Boomlet. Moreover, he will lead Boomlet's upcoming creative vertical called BCreates

The last two years have seen a rapid rise in the digital content and media landscape, and OML said this has paved the way for its comedians to take this digital entertainment realm by storm by diversifying their craft to content creation, vlogging, streaming, writing, acting and business ventures

The tech platform has been funded by OML; bringing together creators, brands, and agencies under one umbrella to make planning, executing, and analysing influencer marketing campaigns seamless

OML's content marketing team continues to drive the branded entertainment initiative of Bacardi Breezer, Grey Goose, William Lawson's, Dewar's, Bombay Sapphire, Martini, Martini 0.0 and Patrón across 15 countries

The venture is set to transform the talent management space in the influencer marketing landscape with its approach and innovative strategies

The company will leverage its experience to represent Sarah Todd and Trinetra, amongst others

Before this, Malani worked with MX Player as Revenue Head for MX Studios

His last stint at Leo Burnett as Executive Creative Director - Digital has seen him work with brands like Meta, Jeep, Visa, Ensure, Nerolac, KTM and PhonePe

Shah was previously associated with Fork Media as the Regional Head (West) - Sales. Before this, Thapar was the Head, Video Business (International Sport) at Sportskeeda

Kumar will take on his new role with immediate effect and will report to CEO Gunjan Arya

With this property, Swiggy is helping singles find their date quite literally using their food preferences, one order at a time

The mandate includes building creative content strategies and social media campaigns across all social media platforms

Tanmay Bhat, Kubbra Sait, Rohan Joshi, Raftaar, Awez Darbar among other popular influencers are part of the three short-film content for the online video game

Since its inception, GCN has delivered over 6x ROI and over two billion views across 16,000+ pieces of short and long-form content for brands