The company will leverage its experience to represent Sarah Todd and Trinetra, amongst others

Kumar will take on his new role with immediate effect and will report to CEO Gunjan Arya

Raid Nights, the brainchild of Tanmay Bhat, in partnership with iQOO and OML Entertainment and Sky eSports developed a gaming live streaming initiative

Beyond their on-air charisma, RJs have emerged as brand ambassadors, effortlessly weaving brands into their content and gaining substantial digital exposure, according to industry players

In contrast to national-level influencers, regional creators' focused content resonates better with local audiences, leading to higher engagement levels

As per the company statement, DiscoveryOS harnesses the power of data through its AI-enhanced search, redefining the way brands discover and collaborate with influencers

In a freewheeling interaction with BuzzInContent.com, Arya, CEO, Only Much Louder Entertainment, highlighted that because artists are at the centre of all that happens at the entertainment company including the launch of various platforms, OML broke even during the pandemic and has been growing in double digits ever since

OML selected influencers across content genres, who created content around Pani Puri's relevance in their local culture to encourage their followers and show support by playing the Pani Puri Doodle Game

The food delivery platform and Ed Sheeran were also seen engaging in some smart Twitter banter as part of the campaign

His last stint at Leo Burnett as Executive Creative Director - Digital has seen him work with brands like Meta, Jeep, Visa, Ensure, Nerolac, KTM and PhonePe

The last two years have seen a rapid rise in the digital content and media landscape, and OML said this has paved the way for its comedians to take this digital entertainment realm by storm by diversifying their craft to content creation, vlogging, streaming, writing, acting and business ventures

BuzzInContent.com brings some interesting and entertaining variations brands brought when they embarked on chat-show content formats in 2022

The brands which have made it to the list are Alpenliebe Juzt Jelly, Bumble, Swiggy, Zomato, Tinder, Asian Paints, Dell, Bajaj Pulsar, Bingo!, Coca-Cola, Lakme, Scaler, Spinny, Skoda, Stayfree, Tanishq and others

With this property, Swiggy is helping singles find their date quite literally using their food preferences, one order at a time

The mandate includes building creative content strategies and social media campaigns across all social media platforms

The tech platform has been funded by OML; bringing together creators, brands, and agencies under one umbrella to make planning, executing, and analysing influencer marketing campaigns seamless

The series takes audience in the homes of celebs and have some fun conversations around all things food and life

Tanmay Bhat, Kubbra Sait, Rohan Joshi, Raftaar, Awez Darbar among other popular influencers are part of the three short-film content for the online video game