OTT platforms

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Brands spare no medium to reach out to consumers and with the advent of OTT platforms, they have got a new means to communicate. But are these just another medium to put content or can they actually provide real scale and reach to the content initiatives of brands? BuzzInContent analyses

By Akansha Srivastava | August 07, 2018
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In an interview with BuzzInContent.com, the newly appointed Chief Marketing Officer at OLX talks about the brand's objectives it wants to fulfil with content marketing, the growth of content marketing on digital and OTT platforms, lack of content personalisation on the print medium

By Akansha Srivastava | July 16, 2019
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In its annual report, Google concedes that major and premium content creators are turning to YouTube to engage viewers for their OTT platforms. Here are a few useful insights from the report related to video content consumption

By BuzzInContent Bureau | May 13, 2019
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Almost after a year of its launch, BuzzInContent.com, India's only news portal on content marketing and native advertising, is putting all its premium content behind a paywall. The move will help us to push harder to produce better content and insight pieces that media agencies, publishers, broadcasters, OTT platforms, independent content creators and advertisers can benefit from

By BuzzInContent Bureau | February 26, 2019
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In order to connect with the younger audience across the country, the song has renditions in eight languages composed by music director Pritam's music platform JAM8. The song is being released on various OTT platforms, radio channels and social media

By BuzzInContent Bureau | October 22, 2018
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In the last few years, the youth-centric media platform has become a preferred choice of brands for content marketing. In a conversation with BuzzInContent.com, ScoopWhoop's founders Sattvik Mishra (CEO) and Rishi Pratim Mukherjee (COO) talk about their relevance for brands, reliance on third-party platforms for reach, and turning to a sustainable business model

By Akansha Srivastava | July 23, 2019
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ILN, which owns Indiatimes, MensXP, iDiva and WhatsHot, was the first content platform to start branded text in India with a proper rate card, deliveries, analytics and mechanisms. In a candid chat with BuzzInContent.com, Bhatia talks about the importance of editorial integrity of content, his views on the evolving mindset of marketers on branded content and important issues related to the content marketing world

By Akansha Srivastava | July 09, 2019
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The partnership aims at enhancing the content ecosystem and delivering top value entertainment content, while simultaneously helping brands reach their audiences

By BuzzInContent Bureau | June 06, 2019
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The web series is a part of the new entertainment section that will also stream trending content across music, movies, politics, sports, business and astrology

By BuzzInContent Bureau | June 06, 2019
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Sameer Saxena, Chief Content Officer and Head, TVF Originals, shares their plans to launch 25-30 shows spanning across genres and offering viewers a premium content experience. He explains how their viewers are coming from tier II, III cities and global markets, including USA, UAE and Australia

By BuzzInContent Bureau | May 28, 2019
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Are content creators the winners as they are getting better revenues for their investment on content or the OTT players, who are getting non-Bollywood and relatable localised content? BuzzInContent.com speaks to industry experts to find out who is gaining what because of the shift

By Akansha Srivastava | May 22, 2019
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The Head of Marketing, Volkswagen Passenger Cars, shares the latest trends in content marketing, including the relevance of long-format content in the age of snackable short content. He talks about their content initiatives to reach to their loyal user base and new audiences. The brand spends 7% of its digital budget on content marketing across all social media platforms

By Akanksha Nagar | May 21, 2019
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In an interaction with BuzzInContent.com, Saujanya Srivastava, Chief Business Officer at MakeMyTrip, shares how the brand, via its blog's regional content and in-app travel game show, aims to help its customers meet their travel aspirations

By Akanksha Nagar | May 08, 2019
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Why is it that the platforms that were initially these creators' stepping stones to success are no more their first choice to put premium content? BuzzInContent.com analyses

By Akansha Srivastava | May 07, 2019
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Times Network's youth entertainment channel Zoom launched its content division ‘Zoom Studios' last year and has been creating a lot of content for brands since then. BuzzInContent.com caught up with Gandhi, President, Revenue, Times Network to talk about the kind of offerings that the studio has for brands

By Swagata Panjari | May 02, 2019
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Podcasts in India are gradually gaining listeners. But are advertisers lining up? BuzzIncontent.com speaks to Amit Doshi, the founder of IVM Podcasts, about the monetisation opportunity the medium provides in the branded content category and its growth potential in the Indian market

By Akansha Srivastava | April 16, 2019
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Riding on the success of the first season, TVF has decided not to host the series on YouTube free of cost and struck a deal with SonyLiv. The series will also be available on TVF's OTT platform TVFPlay

By Akanksha Nagar | March 29, 2019
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Capturing the imagination of tier II and III cities in India, SHAREit has started focusing more on monetisation. BuzzInContent.com traces its journey in India and brings out the lessons that it holds for both homegrown and international content platforms

By Neha Kalra | March 19, 2019
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