OTT players

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Are content creators the winners as they are getting better revenues for their investment on content or the OTT players, who are getting non-Bollywood and relatable localised content? BuzzInContent.com speaks to industry experts to find out who is gaining what because of the shift

By Akansha Srivastava | May 22, 2019
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In an interview with BuzzInContent.com, the CEO and Founder of Fork Media tells why too much dependence on platforms such as Facebook could backfire for content creators. He talks about the importance of great storytelling in longer format and the engagement that it can deliver for brands

By Shradha Mishra | May 10, 2019
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Rashi Goel, VP Consumer Communications, Nestle India, shares with BuzzInContent.com how the whole idea of the content initiative in the form of a mobile-first website was born. An AI-enabled chatbot service for nutrition queries, tiffin recipes, growth trackers, custom meal plans are among the website's offerings

By BuzzInContent Bureau | May 09, 2019
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Why is it that the platforms that were initially these creators' stepping stones to success are no more their first choice to put premium content? BuzzInContent.com analyses

By Akansha Srivastava | May 07, 2019
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Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past

By Akansha Srivastava | April 09, 2019
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Launches Alcohowl, the first in a series of new IPs. Alcohowl will be present at two levels, as a digital platform creating custom content for consumers in the form of an e-magazine and branded videos and as an on-ground experiential platform providing curated experiences through special events and activities

By BuzzInContent Bureau | March 01, 2019
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While OTT is already a reality, how well prepared are brands to build on this massive opportunity, asks Karan Kumar, Chief Brand and Marketing Officer, Fabindia

By Karan Kumar | October 30, 2018
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He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India

By BuzzInContent Bureau | August 21, 2018
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Brands spare no medium to reach out to consumers and with the advent of OTT platforms, they have got a new means to communicate. But are these just another medium to put content or can they actually provide real scale and reach to the content initiatives of brands? BuzzInContent analyses

By Akansha Srivastava | August 07, 2018
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In an interview with BuzzInContent, Flipkart's Senior Director, Marketing, Bhandari said the biggest challenge for content marketing is to maintain the thin line between branded content and advertisement

By Akansha Srivastava | August 07, 2018
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