The campaign helped Oppo regain a 9.81% share of the mobile market in the Indian peninsula in 2019 Q2 compared to 7.23% in 2019 Q1, signalling a 28% jump in sales
By BuzzInContent Bureau | January 18, 2021Collaborates with BQ Brand Studio for an insightful tech video on OPPO's SuperVOOC fast charging technology
By BuzzInContent Bureau | September 11, 2020As people self-isolate and work from home, online gaming consumption is rising. BuzzInContent finds out how it's a good opportunity for brands and content creators alike to create high-quality, informative content as consumers will be seeking more ways to keep busy right now
By Akanksha Nagar | March 31, 2020To promote its latest smartphone Oppo Reno2, Oppo India has partnered with Instagram to launch ‘Challenge Yourself' initiative that dares GenZ and millennials to visually imagine the unthinkable with the Oppo Reno2
By BuzzInContent Bureau | September 05, 2019Premiering on February 27, 2021, the documentary will give viewers an overview of the smartphone manufacturer's production facility
By BuzzInContent Bureau | February 25, 2021While the campaigns have been launched around the same time to promote the video quality features of the phones, each film has a completely different insight, execution and treatment
By BuzzInContent Bureau | February 18, 2021Dingra, CEO, WATConsult, in an interaction with BuzzInContent.com, says initiatives like vocal for local and Atmanirbhar (self-reliant) have pushed brands to adopt regional content with vigour. She says video and audio tailored to regional dialects and easy-to-consume short video formats will be the low hanging fruits in the near future
By Akanksha Nagar | October 09, 2020Divanshi Gupta, Director, The Marcom Avenue, writes how with content marketing, brands are not just attracting visitors for a stroll but also to fulfil their search query and interest them into buying their product or service
By Divanshi Gupta | March 02, 2020The brand promoted its Reno2 phone through massive influencer marketing, content partnerships with travel and lifestyle publishers and experiential marketing around the music festival
By BuzzInContent Bureau | January 03, 2020The fashion brand has resorted to hyper-local strategy by utilising the social media influence of its brand ambassador at the regional level
By BuzzInContent Bureau | January 02, 2020For three years now, Bigo Technology has been engaging users through live streaming and short-format content videos via its platforms Bigo Live and Likee. Nagesh Banga, Deputy Country Manager, Bigo Live, shares with BuzzInContent.com what they have on offer for brands and why live streaming will be the biggest thing in coming years
By Akanksha Nagar | November 20, 2019Shiraz Khan, Founder of Spicetree Design Agency, writes about how IoT devices provide content marketers with massive volumes of data that offer multiple benefits
By BuzzInContent Bureau | August 28, 2019Fully localised, the Spotify experience in India brings to brands an incredibly engaged audience
By BuzzInContent Bureau | February 28, 2019In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content
By Akansha Srivastava | November 27, 2018The paper brand launched #SwitchToPaper campaign, which was backed heavily by influencers. The brand also launched the website, www.switchtopaper.com, which saw over 70,000 unique visitors over the course of the campaign
By BuzzInContent Bureau | January 17, 2019In a video interview series, Republic presents Engage, Lufthansa's Director B2C Marketing for Asia Pacific, tells BuzzInContent.com that digital and social drive the brand's content initiatives but television and radio provide them reach. Listen to Knapp as he talks about Lufthansa's approach to content and his expectations from Indian content partners
By Akansha Srivastava | October 11, 2019The content format gives brands an opportunity to engage with the celebrities' audience and build brand affinity
By BuzzInContent Bureau | April 14, 2021Unlike advertising, content marketing gives an opportunity to brands to share communication pieces in a long format. We list some campaigns that effectively used content power
By BuzzInContent Bureau | March 11, 2021