Rising Star Awards 2023– Winners

Oreo

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With Oreo, Bobble AI is assisting the brand in amplifying its conversations and increasing customer reach and engagement

By BuzzInContent Bureau | April 07, 2022
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The brand created the platform #OreoReciPic, where people had to share pictures of recipes using Oreo as an ingredient. The winning dishes were recreated by famous chef Pooja Dhingra along with comedian Rohan Joshi

By BuzzInContent Bureau | February 16, 2021
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The campaign emphasises the importance of appreciating the small moments in our everyday lives with the theme of self-love and the need to appreciate oneself and the small victories one achieves in life

By BuzzInContent Bureau | January 03, 2022
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The men's fashion and lifestyle brand has launched its first UGC-contest #HeroNahiVillain hook-step challenge, which encourages users to send their versions of the Hero Nahi Villain hook step

By BuzzInContent Bureau | September 08, 2021
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The brand has strategically used influencer marketing and brought the sentiment alive by bringing on screen the fun relationship between a few parent-child duos. Leading them is former captain of the Indian cricket team MS Dhoni and his daughter Ziva Dhoni

By BuzzInContent Bureau | January 15, 2021
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For the beauty brand, the creation and consumption of content isn't the end game and a much more challenging affair. Not only does it need to complement the brand's commercial interests, but also provide its customers with a brand-agnostic, educational experience of beauty

By BuzzInContent Bureau | January 24, 2019
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Joshi will spearhead all creative, strategy, and content endeavours at Boomlet. Moreover, he will lead Boomlet's upcoming creative vertical called BCreates

By BuzzInContent Bureau | July 03, 2023
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The campaign featuring choreographer Melvin Louis and actress Ashnoor Kaur garnered over four billion views with close to 11 million shares

By BuzzInContent Bureau | January 14, 2023
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The video has been directed and choreographed by Dhanashree Verma

By BuzzInContent Bureau | November 25, 2021
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Composed by Tanishq Bagchi and choreographed by Remo D'Souza, the anthem is an extension to the youth-centric campaign, ‘Har Ghoont Mein Swag' and intents to celebrate the youth of today who is single by choice

By BuzzInContent Bureau | February 12, 2020
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The brand has collaborated with choreographer Remo D'Souza who is creating a #JumpForHealth themed dance and will nominate others to contribute by jumping for the movement. For every 10,000 jumps collected, one prosthetic leg will be donated to the underprivileged

By BuzzInContent Bureau | April 10, 2019
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The song features Disha Patani, Tiger Shroff and Badshah and is choreographed by Ahmed Khan. Released by T-Series, it is available on music streaming apps and YouTube

By BuzzInContent Bureau | April 08, 2019
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The new 'Remix' feature enables users to reimagine music videos, offering creators a fresh way to express their creativity and boost engagement

By BuzzInContent Bureau | February 19, 2024
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The series of videos produced by Plum is not just about entertaining content; it's a creative solution to address healthcare problems. Recognising the importance of sleep quality in overall health and well-being, Plum actively contributes to stress reduction through its ASMR campaign, as per the company statement

By BuzzInContent Bureau | February 06, 2024
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Chartered Financial Analyst (CFA) institute's research indicates that over a quarter of finfluencers' content could be sponsored

By BuzzInContent Bureau | January 29, 2024
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In their conversations with BuzzInContent.com, various professionals from India's influencer marketing ecosystem delved deep into the multiple strategies that marketers can adopt for lowering their Cost Per Engagement, emphasising platform-specific nuances and the importance of content relevance, refined targeting and more

By BuzzInContent Bureau | January 19, 2024
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Increased deployment of brand integrations into films, TV shows, and web series is driven by shifts in media models and changing patterns of content consumption. It allows brands to organically integrate into narratives while respecting the preferences of today's audiences

By BuzzInContent Bureau | January 10, 2024
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Whether you're a content creator or a brand, it's crucial to keep an eye on these essential influencer marketing trends this year

By BuzzInContent Bureau | January 03, 2024
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