With Oreo, Bobble AI is assisting the brand in amplifying its conversations and increasing customer reach and engagement

The brand created the platform #OreoReciPic, where people had to share pictures of recipes using Oreo as an ingredient. The winning dishes were recreated by famous chef Pooja Dhingra along with comedian Rohan Joshi

The campaign emphasises the importance of appreciating the small moments in our everyday lives with the theme of self-love and the need to appreciate oneself and the small victories one achieves in life

The men's fashion and lifestyle brand has launched its first UGC-contest #HeroNahiVillain hook-step challenge, which encourages users to send their versions of the Hero Nahi Villain hook step

The brand has strategically used influencer marketing and brought the sentiment alive by bringing on screen the fun relationship between a few parent-child duos. Leading them is former captain of the Indian cricket team MS Dhoni and his daughter Ziva Dhoni

For the beauty brand, the creation and consumption of content isn't the end game and a much more challenging affair. Not only does it need to complement the brand's commercial interests, but also provide its customers with a brand-agnostic, educational experience of beauty

The campaign featuring choreographer Melvin Louis and actress Ashnoor Kaur garnered over four billion views with close to 11 million shares

The video has been directed and choreographed by Dhanashree Verma

Composed by Tanishq Bagchi and choreographed by Remo D'Souza, the anthem is an extension to the youth-centric campaign, ‘Har Ghoont Mein Swag' and intents to celebrate the youth of today who is single by choice

The brand has collaborated with choreographer Remo D'Souza who is creating a #JumpForHealth themed dance and will nominate others to contribute by jumping for the movement. For every 10,000 jumps collected, one prosthetic leg will be donated to the underprivileged

The song features Disha Patani, Tiger Shroff and Badshah and is choreographed by Ahmed Khan. Released by T-Series, it is available on music streaming apps and YouTube

Upputuru, Founder and CCO, The Titus Upputuru Company, was behind DS Group's film for Catch spices, titled, “Kyunki Khana Sirf Khana Nahi Hota”. He spoke to BuzzInContent.com on his journey from a writer and creative director to a filmmaker, and how writing and film making - when combined - emerge to be more powerful

Along with building a large pool of female content creators, the association will also address the challenges that women creators face in today's global influencer landscape, such as burnout, lack of shared value creation, slow growth and struggle to get noticed or engagement on their profiles

As per the app, it distributed 15 million GARI tokens in less than a year which equals Rs 8 crore 


Speaking to BuzzInContent.com, various professionals from the booming podcasting space emphasised that more and more brands are increasingly upping their spends on the audio medium for branded content owing to the high levels of engagement, recall and spurting audience interest

Revant Himatsingka, aka FoodPharmer, has again posted a “review” of products offered by legacy brands- Kissan and Maggi

Under the new update, the photo and video sharing platform has also allowed advertisers to amplify content from the partner's handle in order to scale their collaborations

Investors should conduct background research on the influencers, have a clear objective and should avoid unrealistic promises in order to ensure that they are receiving reliable and unbiased financial advice, the financial influencers themselves stated