After receiving a legal notice, Revant Himatsingka - a Health Coach and Nutritionist - who had called out Cadbury Bournvita for not standing by the product features and its claimed benefits in a viral video, had to take it down and post a public apology

Globally, 61% of creators are facing burnout and out of 80 million content creators in India, only 0.2% of them are able to monetise their content. Having 50% IP rights on its exclusive creators' content, the SaaS-based company will help them overcome burnout and monetise well

The campaign will use inspirational stories to make the point about the discrimination faced by the LGBTQ+ and the need for a fair and inclusive workplace

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about the important things to be kept in mind before starting work on sponsorship ideas for film festivals

Bitesh Singh, Founder and CEO, SocioClout, writes about Meme marketing, how the influencer marketing industry is changing fast, moment marketing, and more

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that brands now need to find softer ways to make inroads into culture and construct stories that provide inspiration and practical ways to bring about behaviour change in the citizenry when it comes to sustainability

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, give out pointers for a new and more creative ways of storytelling nature

Titled ‘The Last Cloud, Ray, Drop, Mangrove and Bee', the books aims to send an urgent message about the need for preserving the environment for tomorrow

This campaign brings to light the discomfort fathers feel in talking about menstrual periods with their daughters — even though it is one of the most critical conversations of her growing-up years

This is the second part of a two-part story where content marketing practitioners discuss if nicely created content can survive without SEO and if a content writer should also have an expertise in SEO strategy

Through spoken word, Sainee Raj addressed her own conditioning, why consent is important, and how dating is just about two equals

Although the final guidelines will be issued by March 31 and will be applicable from April 15, ASCI has not mentioned anything specific about agencies. In conversation with BuzzInContent.com, agencies point out the ambiguity regarding the branded content space and share how intermediaries will help in better dissemination of information among influencers and brands

Ranging from the rise of indoor shoots to multiple new short-content video platforms, the year 2020 saw the growth of all kinds of new content and formats. BuzzInContent.com talks to experts to find out how viable will these be in the coming years

Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting, wears her semiotics lenses to analyse Facebook's latest Diwali film, its cultural relevance and what made it go viral and stand out in the clutter of several other feel-good Diwali films

Tropicana's new campaign brings about a clear distinction between people who are doers and people who just talk, thereby celebrating the genuineness of the young generation

The brand has also launched its own social media platforms ‘Keep It Real with Pfizer Upjohn' on Facebook and Youtube to create a community and raise awareness about the increasingly prevalent issue in the country. The campaign is conceptualised by Edelman India

Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for

BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience