BuzzInContent Awards 2021 Winners Announced

Oyo

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Oyo wanted a pan-India reach and the ability to tap into its target audience, i.e. youth between the ages of 20 and 34

By BuzzInContent Bureau | October 13, 2021
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In the first phase of the campaign, OYO released a digital film on Road Trippin, as a kickstarter to a full-fledged Vlog series, scheduled to be aired on History TV18 from August 28, 2020

By BuzzInContent Bureau | August 19, 2020
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As part of the campaign #youdoyou, Fastrack has associated with Ananya Pandey, Yuvaa, Karan Sareen, Madovermarketing, and meme pages. The influencer marketing campaign has a cumulative reach of more than eight million

By BuzzInContent Bureau | December 10, 2021
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Ritesh Agarwal, Manu Kumar Jain, Ankur Warikoo, Kabeer Biswas interview Srikant for a job. The stalwarts from Oyo, Xiaomi, Nearbuy and Dunzo are part of a marketing gimmick for the upcoming web series The Family Man 2. The campaign is conceptualised and executed by Prime Video team and SoCheers

By BuzzInContent Bureau | June 03, 2021
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Currently, with over 30 million active users, the short-video app aims to reach 60 million users by end of 2022

By Akansha Srivastava | June 08, 2022
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Havas Content will be led by Uday Mohan, President and Chief Client Officer, Havas Media Group India

By BuzzInContent Bureau | April 20, 2022
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Many companies have launched their creator education program to fuel their growth and use it effectively in their business

By BuzzInContent Bureau | April 07, 2022
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BuzzInContent.com compiles some of the Women's Day campaigns that bring a smile to faces and motivate women to go ahead in life in whatever field they desire to be in

By BuzzInContent Bureau | March 08, 2022
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The campaign video encapsulates the emotional turbulence people have been going through in the past year, in a light hearted manner

By BuzzInContent Bureau | December 27, 2021
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It will help influencers, brands, and agencies to connect with each other on a single platform

By BuzzInContent Bureau | November 30, 2021
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that solidarity, support and gratitude were the main themes that the brands banked on in their content this festive season

By Hamsini Shivakumar | November 15, 2021
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In this week's Content & Culture article, Hamsini Shivakumar and Kanika Yadav explore how brands are using real-life incidents as plots for branded content and things to keep in mind while taking this route

By Hamsini Shivakumar | November 08, 2021
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Real Magic marks the first new global brand platform for Coca-Cola since 2016. It is being launched alongside a refreshed visual identity for the brand as well as a new perspective on the logo that will feature across Coca-Cola marketing

By BuzzInContent Bureau | October 05, 2021
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In today's Content & Culture write-up, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses that brands may find a convincing way to connect themselves with the upcoming Olympics, but do they have the cultural sanction to do so? And even if they can associate with the event in some way, will their audience find the association acceptable?

By Hamsini Shivakumar | July 19, 2021
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The Founder of Leapfrog Strategy Consulting writes that given the times we are living in, if brands start relevant and wide-reaching conversations to grow awareness around mental well-being, they could make a dent in the social handling of the issue and, of course, be remembered fondly as changemakers by consumers

By Hamsini Shivakumar | May 03, 2021
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The Unilever ice-cream brand has joined hands with Terribly Tiny Tales to promote its new variant ‘Chokissimo' in Butterflies 2, a season of sparkling stories

By BuzzInContent Bureau | March 02, 2021
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Hypd Store aims to utilise the funds on product enhancement, growth and category expansion

By BuzzInContent Bureau | February 15, 2021
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It asked its TG to create a plate of food rangoli on Insta Story and share using Fortune Foods' 45 stickers, which included branded GIFs and messages related to sweets and snacks. The campaign was amplified by macro-influencers and organically picked up by micro-influencers

By BuzzInContent Bureau | February 11, 2021
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