Firework is also in discussions with several entertainment and sports platforms to collaborate and create content that will derive great value for users and brands

Over the years, the Austrian energy drink brand has become a content powerhouse with its footprints present across touchpoints where its audience is present. BuzzInContent analyses the brand's content strategy, which is now every marketer's dream

The campaign and the message resonate with a wide range of Luminous products that help set up a conducive environment for the children to prepare for exams

The campaign crafted by FCB Ulka is part of Mission Garima, an initiative of Tata Trusts to promote safe, healthy and humane working conditions for conservancy workers in Mumbai

Ahead of Valentine's Day, Pepsi launched its ‘Swag Se Solo' music video that celebrates the single community. The video features Bollywood actor Salman Khan

The five-episode series will be released on Dice Media's Facebook and YouTube channels every Saturday, starting February 22

45 influencers were seen promoting the app's verification features like ‘Secret Crush,' ‘Swipe Around the Globe,' ‘Mild and Intimate Quizzes'

Rajasekar KS, GM at Matrimony.com., writes about the first influencer campaign that kick-started way back in the 1920s by Lucky Strike, a brand of cigarettes referred to colloquially as "Luckies"

Gozoop has conceptualised and executed the campaign for the brand. The first leg of the campaign was a video where a woman receives a puppy as gift on Mothers' Day. This time the brand is seen celebrating the marriage of same-sex partners

The video conceptualised and executed in-house features Ayushmann Khurrana reached out to more than 36 million people on social media and garnered an earned media estimated around Rs 59 lakh

To promote and celebrate the love of talent and passion, the brands brought two visually impaired musicians, Veer Mulraj, Sachin Patil and Bollywood composer Raghav Sachar to create soulful music

The video series will be launched on March 14 in India to encourage new, organic conversations based on shared content experience

The arm will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

Through the campaign, the brand wants to reach out to the young student community that can encourage and drive a mindset change among other people to take the pledge of donating their eyes

With topics pertaining to infants, toddlers and pre-teens, the platform will attempt to answer every question that a parent may have while raising their child and help create a community of parents that can rely on each other

Shalini Singh, Chief-Corporate Communications and Sustainability, talks about the brand's plans in branded content and associations with content platforms such as TikTok, Quora, Snapchat to reach out to millennials

The campaign #TakeOnTheWorld is the real-life journey of the 16-year-old batter who will play for India at the Women's T20 World Cup that begins February 21. It will be broadcast exclusively on the Star Sports Network and Hotstar

D'sa joins from Royal Enfield where he handled the content requirements of India's largest middleweight motorcycle company