In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies

YouTube NextUp is the only open contest by the platform to identify and elevate the next generation of YouTube Creators

FCB Ulka created graph representations driving the message of staying inside homes and how it helps flatten the curve. It was shared by UNAIDS Geneva on social media on Easter weekend when people had plans to step out of their homes

As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

The brand aims to celebrate the camaraderie formed in chrome and steel and inspire the new wave of riders

The short film ‘#SOS Save Our Sentinels – The Blink Film' is a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves, the last 36 indigenous tribes, in rare still photographs

The BEDTalks campaign conceptualised and executed by Phantom Ideas is inspired by TED Talks and is a curated series of incredibly boring topics aimed at putting people to sleep

The creative agency of the video is The Digital Street and production house is Cinnamon Pictures

The #RishtonKaCelebration campaign executed by Wavemaker urges people to share stories that make their days special

These couples are exploring love within the boundaries of home and yet keeping it as special, in one single long-form video

The brand will showcase the stories on digital platforms in the form of video content capturing their initiatives and how they are keeping themselves protected. The video stories will also be featured on www.hargharsurakshit.com

The Tourism Board has partnered with Zomato for Zomaland@Home, a digital version of Zomaland to feature a number of Singaporean artists showcasing their talents and passions while sharing their common love for Singapore's diverse food culture

As part of the engagement strategy, the audience can also submit their queries that will be answered by eye experts during the session

Namooney is a 20-episode series launched on Jambo's YouTube channel on May 16. The channel targets Hindi-belt states across India and aims to produce four animated web series in 2020

BuzzInContent caught up with publishers, niche platforms, creators and agencies to gauge the impact of Covid-19 on their businesses and find how are they dealing with it

Within a short span since its launch, the campaign has garnered seven lakh views already. The video has also been shared by celebrity chefs such as Ranveer Brar and social media influencers, which helped the campaign increase its reach

Gauging the wind of change, the beverage brand has shifted its focus more on digital and social media. It has collaborated with influencers to amplify its larger brand campaign and showcase various ways in which Rooh Afza can be used to prepare food items and drinks, not just in summers but throughout the year

In an interaction with BuzzInContent.com, Karthik Nagarajan, Chief Content Officer, Wavemaker India says measurement in the advocacy space is an evolving sphere. He explains how the trust of brands on influencer-led marketing as a viable, scalable channel of communication has increased amid the pandemic