Journalism is a unique profession that can make an impact on people's lives with stories that matter. It is all about storytelling that puts your readers first and competes with the best stories from other publications. What happens when this mindset and skillset take up the challenge of becoming a content marketer?

The song will be supported by a UGC campaign #TuMeraNo.1yaar to share virtual hugs with each other that aimed to clock over half-a-million hugs leading up to Friendship Day on August 2

Olay collaborated with Kusha Kapila, Dolly Singh and Srishti Dixit, where the trio created humorous snackable content and integrated the brand in it without disrupting the video consumption experience

BuzzInContent.com caught up with Shroff, Vice-President, Marketing, Unacademy, to talk about the scope of branded content on the audio-streaming apps and podcasts

Whisper has collaborated with several female influencers to talk about their stories how they move ahead in life, do things of passion, follow dreams, live regular lives even during periods. The brand will feature one story every Sunday on its social media handles

Mukherjee will be based in the Gurugram office and oversee business development for Yaap's influencer marketing vertical across India and will report directly to Irfan Khan, Partner at Yaap

Rahul Ghose, Head of MoneyFlix, Sharekhan, tells BuzzInContent.com how the company's maiden edutainment platform is a digital revolution in financial education in the country and discusses its future plans

Chanakya Gupta, Head of 2GUD, Flipkart told BuzzInContent about the brand's strategy to work with smaller influencers over big shots and 2GUD's strategy with social commerce to target Tier 2 and 3 cities

The report revolves around how changing internet usage of consumers have led to more users access in local languages

Before taking over the role of Director of Pollen, Sethi spent 18 months in FoxyMoron, running the data and insights department across all client partners

We dive into the black box of content marketing experts to understand the impact of Covid-19 on the content marketing industry

Gogia tells BuzzInContent.com there's no formula that decides the cost of an influencer and that the ban on TikTok will help content creators to put content on different platforms and build audiences simultaneously. He says the pandemic forced new brands to explore influencer marketing because of the good ROI it provides

Roposo seems to be favourite amongst the upcoming apps and 18% influencers have created a profile there already followed by 5% on Sharechat and 1% on Chingari

Explaining how brands have underutilised the content marketing space in India, Kumaar, CEO, tells BuzzInContent.com that the biggest challenge in the space is measuring the ROI and preferring quantity over quality. He discusses how ‘Content Repurposing' can be an apt strategy amid the pandemic

The anthem in association with Universal Music Group and Brands (UMGB) has been composed and sung by Vishal Mishra and written by lyricist Manoj Muntashir

The company was facing a lifetime low in its sales in the week of April 27-May 3. With the launch of the campaign #Crustflix on April 30, the brand fetched roughly 13% week-on-week growth in May and June. Traffic to Instapizza's website increased by 15x in May

Speaking to BuzzInContent.com, industry experts said the introduction of the format is timely as it will get quickly adapted by brands, influencers and mass as the platform is trusted and preferred by the larger population. This new video format is a core part of the future of entertainment on Instagram

The feature will allow consumers to shop products that are part of videos without moving away from the video interface, leading to a seamless, natural and content-to-commerce experience