The series follows travel influencers Abhishek Vaid and Chaitrali Ghodke as they travel through South India in search of musical inspiration, using Harman Professional's audio solutions to produce the show on the road
By BuzzInContent Bureau | April 19, 2021Produced by TheVibe Studios, this show shows four biking legends quench their thirst for wanderlust and undertake a journey to the easternmost part of India, Arunachal Pradesh, to experience the country's first break of dawn
By BuzzInContent Bureau | April 19, 2021The Founder of Leapfrog Strategy Consulting writes that CarDekho's example is a lesson in how brands can bring synergy between branded content and ads. Just because the two formats serve different requirements and may be used to address different segments, it doesn't mean they need to differ in how they build the brand
By Hamsini Shivakumar | April 19, 2021It is rare for an influencer to bear their vulnerabilities to their audience and it is exactly this attribute of Kapila that makes the post more relatable. The video stands out for its authenticity and relatability
By Benita Chacko | April 16, 2021The engine puts the power of artificial intelligence-led copy-creation in the hands of every Creative across dentsu
By BuzzInContent Bureau | April 15, 2021In the launch video, Mr Nags briefly talks about RCB and its players, who will change their style both on and off the field, while announcing Myntra's role in taking the fashion quotient of the team up a notch
By BuzzInContent Bureau | April 14, 2021The content format gives brands an opportunity to engage with the celebrities' audience and build brand affinity
By BuzzInContent Bureau | April 14, 2021BuzzInContent.com caught up with online gaming platforms and content creators to discuss the importance of content marketing and how to implement the medium to grab the attention of gaming lovers
By Akansha Srivastava | April 13, 2021Sania Mirza, Abhinav Bindra, Sunil Chhetri, Robin Uthappa and Cheteshwar Pujara will share their stories of mental health struggles and advocate for better mental health in the talk show ‘Mind Matters'
By BuzzInContent Bureau | April 13, 2021Premiered on March 15, the series garnered 38.4 million viewership with episode 2 and 3 trending at #1 on YouTube for two days. Unacademy's user journey is shown through Lata, a NEET-UG aspirant who, with the help of Nishant, is introduced to the app. The app's new features like live polls and gamified quizzes have been seamlessly woven into the narrative
By BuzzInContent Bureau | April 13, 2021In the new ixigo #TrainKaSwad campaign, he will share glimpses of his journey through reels, videos and images and educating travellers on how train travel has changed post-Covid. He will explore hidden and authentic food vendors in beautiful domestic leisure destinations
By BuzzInContent Bureau | April 12, 2021In his new role, Nagarajan will report to Prasanth Kumar, CEO of GroupM South Asia, and will also continue being Chief Content Officer at Wavemaker
By BuzzInContent Bureau | April 09, 2021Vajpai will use the newly launched X60series to capture his dangerous journey that starts in the last week of April
By BuzzInContent Bureau | April 09, 2021Cipla has been actively raising awareness on the issue on social media. Dr Vikas Gupta, Head, Prescription, India business, Cipla, speaks with BuzzInContent.com on their recent campaign 'Let's Talk About Asthma' and how influencer marketing is important to their brand
By BuzzInContent Bureau | April 09, 2021This format (nicknamed ‘.we' files to promote sharing) enables two home chefs to listen to their side of the instruction by splitting their earpods. Each earpod plays only one side of the instructions to cook the recipe with your better half in just half the time
By BuzzInContent Bureau | April 08, 2021Organised in association with India Film Project, the initiative is to encourage potential vloggers, beginners and vlogging enthusiasts to create engaging content and showcase their creativity and talent
By BuzzInContent Bureau | April 08, 2021With lyrics in eight languages, the anthem is sung by local talent. The video is shot across all eight cities that represent each team taking part in IPL 2021
By BuzzInContent Bureau | April 08, 2021This week, the Founder of Leapfrog Strategy Consulting analyses branded content created by Wakefit, Philips, Duroflex, Centuary Mattresses, Peps Industries and how it is helping them to create a habit of good sleep and set them up as shapers of culture and culture change
By Hamsini Shivakumar | April 08, 2021