These days, brands are often seen dumping branded content after developing enough awareness in the market. In this backdrop, BuzzInContent tries to find out if branded content strategy is losing relevance or still in the game

The series named 'India's No. 1 Zaayke with Chef Kunal Kapur' and ‘India's No. 1 Swaad Health Anusaar with Chef Pankaj Bhadouria' will run throughout the year, highlighting various themes such as regional, festive and seasonal cuisines

This Global Handwashing Day, Lifebuoy brought together Education Ministry officials, handwashing ambassador Kajol and Chairman and MD of Hindustan Unilever Sanjiv Mehta to launch a specially curated alphabet book by Ruskin Bond

As part of the #LetRashmiRun campaign, Zee5 roped in nine influencers for nine days of Navaratri, where each influencer posted an Instagram reel about their journey, and how they support Rashmi in her fight against gender testing. #LetRashmiRun roped in Beer Biceps (Ranveer Allahbadia) for a podcast on the issue

Dabur will provide dry ration and other essentials to 23 families of honey collectors in the Sundarbans whose livelihoods were impacted due to multiple cyclones and massive floods over the past few months

Contestants can share recipes on their Instagram and Facebook pages with the #MaiBhiBonnChef hashtag between October 11 and 20

The day-long campaign brings together experts and creates social media campaigns to raise awareness on the importance of personal hygiene and cleanliness

Brings India its first dedicated destination for pop-culture driven live streaming commerce; plans to launch in international markets soon

CoinDCX aims to educate prospective investors and traders about the crypto space and brings it one step closer to its ultimate goal of onboarding 50 million Indians into crypto

While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement

Oyo wanted a pan-India reach and the ability to tap into its target audience, i.e. youth between the ages of 20 and 34

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting suggest how brands can take a position in the cultural space of festivals through branded content

Content marketers discuss various tools and trends brands must follow, and how they should align marketing teams and agencies internally to make it easier to provide a seamless content experience

During Durgotsav, the platform will stream pujo special shows and movies every Friday this October along with TV shows like Mithai, Amader Ei Poth Jodi na Sesh Hoy, Aparajita Apu, Dadagiri (Season 9) and Uma

The music video spreads a positive message by depicting the small joys in life and how, sometimes, all one needs is a simple journey to discover themselves

The message of the campaign is that every act of goodness makes us truly beautiful

The campaign is conceptualised and executed by Spring Marketing Capital

The brand will combine the creative odes that are the best manifestations of 108 names of Maa Durga in the form of a special coffee table book