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The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

By BuzzInContent Bureau | October 27, 2021
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Each comic strip will depict Chacha Chaudhary and Sabu, accompanying one another and playfully competing with others while eating samosas and kachoris, and dealing with the condition of acidity with Eno as a quick relief solution and building product superiority

By BuzzInContent Bureau | October 27, 2021
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With most brand managers targeting sheer numbers- likes, shares and comments- experts say the very purpose of a brand is getting diluted and they discuss how the brands should focus on the creative aspect too

By Akanksha Nagar | October 26, 2021
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The agency won the mandate after a multi-agency pitch for managing all written and visual content under social media marketing for the brand's Companion Care segment

By BuzzInContent Bureau | October 26, 2021
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The platform has conceptualised and executed the #BeerCareForGreatHair campaign for its Beer shampoo range

By BuzzInContent Bureau | October 26, 2021
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting analyse pieces of branded content from Kay Beauty, Nykaa, Mamaearth among others to find out the latest symbols associated with beauty

By Hamsini Shivakumar | October 25, 2021
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The brand strategically collaborated with influencers, content creators and celebrities, which led the virtual party clocking 2.4 million views on MX Player, 3.3 million views on YouTube, and 3.4 million views on Twitter in 24 hours

By BuzzInContent Bureau | October 22, 2021
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The campaign saw stand-up comedians Gaurav Kapoor, Ramya Ramapriya and Anirban Dasgupta deliver their laughter punch lines to convey the importance of heart health

By BuzzInContent Bureau | October 22, 2021
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According to the report, live stream gifting and live e-commerce are showing early signs of growth and will form an important monetisation opportunity for short-form content players

By BuzzInContent Bureau | October 22, 2021
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ScoopWhoop is the fourth big buyout for the group after The Moms Co, BabyChakra and content and commerce platform POPxo, which it acquired last year

By BuzzInContent Bureau | October 21, 2021
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting take a look at the content that constitutes Spotify Podcasts by brands such as FinShots, Bumble, BloombergQuint, etc., to explain how podcasts can be used to build brand affinity

By Hamsini Shivakumar | October 20, 2021
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These days, brands are often seen dumping branded content after developing enough awareness in the market. In this backdrop, BuzzInContent tries to find out if branded content strategy is losing relevance or still in the game

By Akanksha Nagar | October 19, 2021
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The series named 'India's No. 1 Zaayke with Chef Kunal Kapur' and ‘India's No. 1 Swaad Health Anusaar with Chef Pankaj Bhadouria' will run throughout the year, highlighting various themes such as regional, festive and seasonal cuisines

By BuzzInContent Bureau | October 19, 2021
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This Global Handwashing Day, Lifebuoy brought together Education Ministry officials, handwashing ambassador Kajol and Chairman and MD of Hindustan Unilever Sanjiv Mehta to launch a specially curated alphabet book by Ruskin Bond

By BuzzInContent Bureau | October 18, 2021
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As part of the #LetRashmiRun campaign, Zee5 roped in nine influencers for nine days of Navaratri, where each influencer posted an Instagram reel about their journey, and how they support Rashmi in her fight against gender testing. #LetRashmiRun roped in Beer Biceps (Ranveer Allahbadia) for a podcast on the issue

By BuzzInContent Bureau | October 18, 2021
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Dabur will provide dry ration and other essentials to 23 families of honey collectors in the Sundarbans whose livelihoods were impacted due to multiple cyclones and massive floods over the past few months

By BuzzInContent Bureau | October 18, 2021
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Contestants can share recipes on their Instagram and Facebook pages with the #MaiBhiBonnChef hashtag between October 11 and 20

By BuzzInContent Bureau | October 18, 2021
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The day-long campaign brings together experts and creates social media campaigns to raise awareness on the importance of personal hygiene and cleanliness

By BuzzInContent Bureau | October 18, 2021
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