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Ali joined the company in 2018 and is currently serving his notice period. His next move is not known yet

By BuzzInContent Bureau | January 23, 2020
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In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing

By BuzzInContent Bureau | January 23, 2020
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Prashanth Challapalli, former COO, Leo Burnett Orchard and The Content Factory, content division of the Publicis Groupe, lists a few important points one must addresses when it comes to digital content marketing

By BuzzInContent Bureau | January 22, 2020
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The brand has created a rap video which influencers will take it forward and create their own versions on platforms such as TikTok, Instagram and Facebook

By BuzzInContent Bureau | January 22, 2020
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Instoried's tool helps brands emotionally target customers by identifying the emotional quotient and giving tailor-made recommendations, thereby boosting engagement and increasing content productivity

By BuzzInContent Bureau | January 21, 2020
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The campaign champions real-life moments of everyday heroes where optimism, expressed through a smile, helps one face challenging situations to come out stronger

By BuzzInContent Bureau | January 21, 2020
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In an interaction with BuzzInContent.com, Angad Bhatia, Chief Operating Officer of Indiatimes Lifestyle Network talks about their plans to launch content in different Indian languages using TikTok as a platform to distribute content and revamping of the platform app. Bhatia says authentic, concentrated and product-centric content marketing is set to grow in 2020

By Akanksha Nagar | January 20, 2020
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The digital campaign conceptualised in-house will be hosted on the microsite (https://whatthefalooda.swiggy.com/), from where consumers can download a special plugin that automatically detects profanity in the text while nudging users to reconsider their choice of words and replace them with words related to different types of food like biryani, idli, falooda, etc

By BuzzInContent Bureau | January 20, 2020
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Brands need to rethink their social strategy and evaluate how it is adding to their business goals instead of a siloed channel-approach, writes Nishith Srivastava, National Head of Strategy, Indigo Consulting

By BuzzInContent Bureau | January 17, 2020
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The fast-growing films productions house in Mumbai is also building its capabilities in digital marketing and content distribution

By BuzzInContent Bureau | January 17, 2020
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The housemates were divided into teams for the ‘Kurkure Vigyapan Mein Chatpatapan' Task, wherein they were asked to try their hands at creating their own Kurkure advertisements while bringing alive the brand's positioning, ‘Khayaal Toh Chatpata Hai'

By BuzzInContent Bureau | January 16, 2020
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Sanyal, Vice-President and Head, Consumer Marketing, tells BuzzInContent.com how the brand plans to break the stereotypes attached to the BFSI category with its strong focus on content. With the recent launch of Cubicles with TVF, he shares the brand's plans for the next year and explains how the content space will evolve

By Akanksha Nagar | January 15, 2020
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This association is part of the council's strategy to reach out to 100 million consumers digitally to generate more business, which will lead to more employment

By BuzzInContent Bureau | January 15, 2020
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A scan of the Milkybar pack leads to different stories on sharing, helping, learning, playing out more, planting more trees and recycling come alive in the form of promises. Every pack features a link redirecting consumers to a website that plays 3D augmented reality videos that capture stories on all six promises

By BuzzInContent Bureau | January 15, 2020
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In an exclusive interaction with BuzzInContent, Anirudh Pandita, Co-Founder, discusses how the three key pillars—OTT partnerships, branded content and e-sports platform Loco—will help chart the content company's growth journey

By Akansha Srivastava | January 14, 2020
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The brand is generating user-generated content as part of the campaign, which is amplified by celebrities such as Anil Kapoor and Mary Kom. For every plank, the company will contribute monetarily towards the training and development of India's emerging sports stars

By BuzzInContent Bureau | January 14, 2020
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The aim of the web series is to educate homeowners about the major problems they face while working with unorganised players for their home interior requirements

By BuzzInContent Bureau | January 14, 2020
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The brand has launched the campaign with South Korean girls' band Blackpink. Samsung is inviting consumers to showcase their talent by dancing on the song on TikTok. To amplify the user-generated content-led campaign, the brand collaborated with TikTok influencers

By BuzzInContent Bureau | January 14, 2020
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