Rising Star Awards 2021 Gala [WATCH]

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The cookery show is in the form of a fun and interactive weekly webisode, where Goodtime's digital audience will pick a dish or an ingredient of their choice through a poll. Using the Blue Tribe products, Chef Anahita will accept the challenge to cook dishes

By BuzzInContent Bureau | September 17, 2021
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Premiering on September 18, the documentary will give viewers an overview of the production of Tata Nexon EV and the company's plan to drive positive change

By BuzzInContent Bureau | September 17, 2021
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Lokhandwala, Head of Marketing at Zivame, tells BuzzInContent that brands sporadically tend to skew towards influencer marketing to amplify their mainline campaigns, but the medium gives results only when done consistently in the long run

By Sneha Srivastava | September 17, 2021
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This is part one of a story where content marketing practitioners discuss the right way to go about SEO in content marketing to deliver maximum results, without hampering its creativity and user experience. Part two of the story will go live next week

By Akansha Srivastava | September 16, 2021
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The series revolves around the story of a young chef and his struggles in Delhi and Mumbai, where he sets up a home kitchen and delivery business. The content strategy was crafted to keep the kitchen with all essential appliances in all their glory, and food and love between families as a central theme

By BuzzInContent Bureau | September 15, 2021
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The campaign was conceived by Lowe Lintas Delhi and produced by Lintas C:EX. HP also released a short film embracing true-life incidents of everyday people who have used the power of technology to accomplish their dreams in real time

By BuzzInContent Bureau | September 15, 2021
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The online delivery app has partnered with Zee5's upcoming movie ‘Helmet' and AtlBalaji's web series ‘Cartel' to promote its ultra-fast grocery delivery offering within 19 minutes

By BuzzInContent Bureau | September 15, 2021
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Recent industry reports suggest up to 73% consumers are finding influencers vain and don't trust products they promote. While influencer marketing agencies negate the claims, they agree this should act as a wake-up call for the medium to focus more on creativity and not make content look like ads. They suggest ways to sustain influencer marketing in the long run

By Akanksha Nagar | September 14, 2021
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This latest initiative is an extension of the brand's recipe-integration campaign to build awareness about Alpenliebe Juzt Jelly as an active ingredient in home dessert recipes, to bring alive the brand's positioning of ‘Family Mein Masti Chali'

By BuzzInContent Bureau | September 14, 2021
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A first in the sexual wellness category, Skore and Isobar banked on Clubhouse's popular club, Dark Room, hosted by content creators Santu Mishra and Aishwarya Subramanyam, who speak on taboo topics. They together created a room ‘Sleepless with Skore' on August 8, which had more than 1000 people joining for the two-hour session

By BuzzInContent Bureau | September 13, 2021
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This new film conceptualised and executed by Jugaad Motion Pictures is part of Tinder's initiative with a resources centre, www.letstalkconsent.com, to encourage discourse on consent, in partnership with Yuvaa and Pink Legal

By BuzzInContent Bureau | September 10, 2021
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The program outlines opportunities for content creators to receive funding in the form of cash rewards

By BuzzInContent Bureau | September 09, 2021
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The men's fashion and lifestyle brand has launched its first UGC-contest #HeroNahiVillain hook-step challenge, which encourages users to send their versions of the Hero Nahi Villain hook step

By BuzzInContent Bureau | September 08, 2021
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Classplus eyes the 340 million user-community on ShareChat and Moj to build a stronger teacher-student connect

By BuzzInContent Bureau | September 08, 2021
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Moment marketing has been a buzzword among agencies and brands for quite some years now. But is churning content for every occasion really a strategy or does it dilute a brand's message? BuzzInContent finds out why latching on to every conversation can backfire for a brand and when moment marketing can turn into spamming for consumers

By Akanksha Nagar | September 07, 2021
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While it is expected of education brands to create content on such an occasion, other players also took Teacher's Day as an opportunity to engage with consumers. BuzzInContent lists its favourite campaigns

By BuzzInContent Bureau | September 07, 2021
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With celebrity features in every edition along with interviews, editorial lookbooks, industry scoop, international perspective and expert opinions, ‘Blogazine' is an editorial assemblage designed and curated to keep readers interested through focused content

By BuzzInContent Bureau | September 03, 2021
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Jha will now lead the live commerce and shoppable videos platform's brand and content marketing functions

By BuzzInContent Bureau | September 03, 2021
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