Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, wears her semiotic lenses to analyse Myntra's content IP, a fashion-focused digital reality show. She deciphers how the platform makes itself more authentic and credible by changing the narrative of fashion pageants with a more realistic approach

The session shed light on the increased interest among people on improving health and immunity during this pandemic and how sleep, the most natural way for our body to boost immunity, is often left out of this conversation

Stage plans to introduce a unique tipping model on the platform, which is inspired by the traditional way of showing respect and encouragement to an artist

The sketch highlights how it is difficult for some people to say ‘No' and need a dependable commute option to complete their work

Shuchi Sethi, India Lead, Casting Asia (Asia's largest influencer marketing platform) at POKKT, gives tips on how to overcome challenges in influencer campaigns

The brand's contest-led UGC initiative centres around normalising period talk, pad buying by both genders, and catalysing open conversation around bleeding red with #HaqSeLaal

‘Stories' as a feature has become a huge asset for social media and professional networking sites alike. BuzzInContent.com finds out how this has become a ‘standard' feature and how brands can piggyback on it to connect with their users

Season 3 explores the same-gender romantic relationship between two young girls. With the increasing importance of wearing a mask to prevent the spread of viruses, PureMe's range of long-wear, linen masks was seamlessly woven into various episodes of the series

Bobble's AI engine will understand consumers' real-time intent, map it with the right content and accordingly suggest Sunfeast YiPPee! Mood Masala's relevant stickers, GIFs or BigMojis to replace the plain text message and encourage further sharing

Showcasing how the pandemic has accelerated virtual dating, with a surge in swipe volume and messages sent on Tinder, the partnership captured newer dating encounters and unpredictable plots via text-based, video and visual content

Divyanka Tripathi Dahiya, Deepika Singh Goyal and Teejay Sidhu took the #SaasBahuSwap challenge on social media, celebrating the evolution of saas-bahu relationship in the Indian society, just like the characters of the show

The influencers talked both about hygiene and the environment. The brand reached more than 3.85 lakh in a media value pegged around Rs 10 lakh, according to content marketing agency Sheeko

The week-long campaign seeks to initiate a nation-wide dialogue around personal hygiene with an intent to drive change and raise awareness on creating a healthier nation

Whisper had earlier partnered with Girliyapa for its web series Girls Hostel

In this week's semiotic analysis, Hamsini Shivakumar analyses the brand's music video created with rapper Dee MC. She says the brand hasn't found its own voice through the video or evolved the visual and verbal signs of progressiveness, but it has simply adopted the formula learnt from culture to tick the right boxes for the anti-colourist crowd

Former Miss Universe Sushmita Sen has joined the judges' panel of ‘Myntra Fashion Superstar @MTV', which is set to go live on Myntra's content destination Myntra Studio, and on MTV and Voot

The brand will run a dance challenge based on the hook step in the music video through the Instagram profiles of the 10 celebrities featured in the video

It's an innovative content strategy for a confectionery brand to extend its usage beyond regular consumption. BuzzInContent.com caught up with Ritesh Sud, Associate Director, Category (Marketing) and Media, Perfetti Van Melle, to understand the brand's content strategy to increase awareness and sales of the product