In a conversation with BuzzInContent, Kannan, Co-Founder and CEO, says the brand is open to all kind of content partnerships if it increases engagement with consumers and helps them understand the concept of online doctor consultation

Other findings of the report say content needs to build audiences in the long term and real-world components help make content distinctive

The campaign executed by Zero Gravity Community asked people to take up a challenge where they had to gulp, slurp or eat Vadilal ice cream under 45 seconds and post videos on social media with the required hashtags the brand created for the contest

According to the report, the top five Google searches related to content marketing were: content marketing strategy, content marketing institute, content marketing agency, content marketing examples, and content marketing definition

The show ‘Eat Like a Girl', launched on Zomato app as part of ‘Originals', features 21-year-old Tenzing Wang Bhutia who travels across the country to eat some of the most unusual food India has to offer

#SpotifyWrapped gives data about listeners' music streaming habits. The music artists associated with Spotify posted their music journey statistics on social media to show gratification towards the fans

According to the report, entertainment and romance influenced 37% conversation. Hindi led the UGC creation with 22.5% share followed by Tamil and Telugu

The FMCG giant's coffee brand Nescafe posted a short video on Twitter on ‘How to make Vietnamese coffee' but forgot to remove competitor Amul's Mithai Mate condensed milk

Recently, Jaguar invited influencers to its Jaguar XE launch event and made them post pictures from there on Instagram. In the same timeline, Volvo launched a contest on social media, inviting suggestions from people on innovative ways to fight climate change. The contest is amplified by influencers

Amit Doshi, Founder and CEO, IVM Podcasts, also explains how brands can work with podcasts

In an interaction with BuzzInContent, Peigh, Managing Director, IPG Group, talks about the growing importance of user-generated content due to fall in consumers' trust in social media macro-influencers

The five-episode web series releasing today will have Dewar's Scotch brand being subtly integrated into the storyline

The campaign on Instagram has managed to garner a reach of over 1.5 million with an estimated spend between Rs 20-25 lakh

Cubicles is a fresh take on the life of millennials who are ready to dive into the corporate world and their experiences of the many firsts during this journey. The five-episode series will release weekly on TVFPlay and TVF's YouTube Channel starting December 10

The #Sahibaat campaign with Bollywood actress Richa Chadda highlights the importance of intimate hygiene and asks women to be more proactive whenever there's a clinical problem. The campaign is conceptualised by Wavemaker and POPxo

The platform for short films organises specially curated panel discussions in six cities which will be aired on a popular television network to drive reach for the brand and the property

Spread over seven episodes, the videos are shot in an intimate informal setting and will be released in intervals on Saregama's YouTube channel. The audio will be available first on Amazon Prime Music

Skechers Performance India had organised the Mumbai Walkathon on November 24, 2019. The brand created a lot of pre- and post-event buzz by bringing on board celebrities and influencers to promote it on social media