The company was facing a lifetime low in its sales in the week of April 27-May 3. With the launch of the campaign #Crustflix on April 30, the brand fetched roughly 13% week-on-week growth in May and June. Traffic to Instapizza's website increased by 15x in May

Speaking to BuzzInContent.com, industry experts said the introduction of the format is timely as it will get quickly adapted by brands, influencers and mass as the platform is trusted and preferred by the larger population. This new video format is a core part of the future of entertainment on Instagram

The feature will allow consumers to shop products that are part of videos without moving away from the video interface, leading to a seamless, natural and content-to-commerce experience

Chef Vicky Ratnani will create quick dishes using Goldiee spices and ingredients selected by the audience through a digital poll

Jeep has also launched a film around Kartick Satyanarayan, Co-Founder of Wildlife SOS, an NGO that rescues and rehabilitates wild animals. Satyanarayan's life revolves around heading into the deepest jungles in his Wrangler to search, save, and conserve India's rich heritage

The show by Flipkart Video is aimed at addressing the need of the hour - busting misinformation and helping people see the difference between real and fake

In a freewheeling chat with BuzzInContent.com, Mehta, Senior VP at Content+, Mindshare, touched upon various aspects of content marketing. He said that conversations between agencies and brands have moved from single pieces of content initiatives to annual content calendars. He talked about Mindshare's expertise in the content marketing space and its growing usage in India

FilterCopy has launched a new Instagram-first format called ‘FilterCopy Mini', which will focus on telling short, relatable stories in just under a minute

In the latest video, the actor professes his love for India and its multi-dimensional attractions – the beautiful terrains, mesmerising experiences, mouth-watering cuisines – and his deep desire to be back and enjoy all of these

Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium

As part of the campaign amplification strategy, the brand undertook the influencer marketing route and made the Mohan sisters and Louis dance on the brand's most famous Makeba song

The At Home With Airbnb experiences allow guests to visit the host's personal spaces to learn their craft in small groups that allow for personal connections and conversations

The agency has partnered with Vidz.ai to help extend customisation and personalisation in videos under Twip

The content marketing company has elevated Garima Sharma to the role of Chief Product and Content Officer, Martha D'Souza as Senior VP of Finance and Legal, and Abhishek Sharma as Chief Revenue Officer

66% of the influencers have seen a significant increase in post engagement during Covid-19

Kartik Kala, Business Head, TopSocial India explains the deep and profitable relationship between brands and influencers

Das was earlier the Executive Cluster Head, Innovation Studio and Custom Content at Zee Entertainment Enterprises

Through the virtual event, Harley-Davidson India engaged with over 5.7 lakh organic viewers across social media platforms