The content on asknestle.in has been carefully curated by Nestlé's nutrition experts to help mothers with customised meal plans that are designed on the basis of a growth tracker, taking into account regional preferences, food choices and allergies
By BuzzInContent Bureau | March 29, 2019Riding on the success of the first season, TVF has decided not to host the series on YouTube free of cost and struck a deal with SonyLiv. The series will also be available on TVF's OTT platform TVFPlay
By Akanksha Nagar | March 29, 2019Set to launch on April 16, 2019, the black and white series seamlessly and naturally integrates the various Unacademy offerings into the narrative
By BuzzInContent Bureau | March 28, 2019In a conversation with BuzzInContent.com, the marketing head of MG Motor India explains how a brand can achieve organic user-generated content, the importance of micro-influencers in content marketing and why brands should stay away from force-fitting themselves in stories. She reveals the content marketing strategy of MG Motor before its India launch
By Akansha Srivastava | March 26, 2019The OTT platform launches its first branded content series, ‘Love Ok Please', for Too Yumm!
By BuzzInContent Bureau | March 26, 2019As part of the #UnbottleApnaSwag campaign, the brand created rap songs around ‘Fun, Bakbak, Bindaas, Foodie and Padhaku' teenage personalities, which were hosted on TikTok by its influencers. Over 11,500 videos were created on the platform
By BuzzInContent Bureau | March 25, 2019Started in November last year, the brand released six videos that share personal stories of new-age artists to millennials. The average View Through Rate of the videos is above 60%, more than the industry average of around 30-35%
By BuzzInContent Bureau | March 20, 2019The series will have actor Amol Parashar travelling to seven countries in each season and will bring to life how Morris Garages has been a part of these nations through their culture, food, revelry and cars
By BuzzInContent Bureau | March 19, 2019Conceptualised and executed by Social Kinnect, the rap named as ‘#India Ka Style Anthem' encapsulates what ‘India Ka Style' actually means to the youth. fbb used hip hop as a form of universal expression
By BuzzInContent Bureau | March 19, 2019Capturing the imagination of tier II and III cities in India, SHAREit has started focusing more on monetisation. BuzzInContent.com traces its journey in India and brings out the lessons that it holds for both homegrown and international content platforms
By Neha Kalra | March 19, 2019As the brand launches a series of recipe videos in partnership with Gobble, Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, shares the brand's content strategy with BuzzInContent.com
By Akanksha Nagar | March 18, 2019The aim of the content partnership is to increase brand awareness. The show will stream on TVFPlay and SonyLiv from April 5
By BuzzInContent Bureau | March 15, 2019The first in the mini-series features 14 supercars and their passionate owners trying to notch the best lap record at the Buddh International Circuit. The aim is to make the obsession with racing reach a fever pitch in India through high-quality content
By BuzzInContent Bureau | March 15, 2019The digital-first agency, The Small Big Ideas, conceptualised and executed the social media content initiative for the Hindi movie channel. Besides creating engagement across social media platforms, the agency's social media strategy revolved around usage of Giphy as a platform, creating dubstep using Bollywood dialogues and relatable topical content and memes
By BuzzInContent Bureau | March 14, 2019YellowBulbs aims to partner with agencies, publishers and brands, with emerging technologies to create more effective branded content, content-led IPs and collaborating with distribution networks
By BuzzInContent Bureau | March 13, 2019The consumers have to post a video doing 30 push-ups, tag three of their friends to participate and earn their cake in a jar
By BuzzInContent Bureau | March 13, 2019At a time when FMCG giants like P&G and Unilever have called out influencers due to lack of credibility and authenticity in their followers, brands are learning the art of selecting right influencers after making trial and errors. What do influencers bring to the table and what are the things to keep in mind while designing content for influencers? BuzzInContent.com analyses
By Akanksha Nagar | March 12, 2019The 3D animation film created by Delhi-based branded entertainment agency Humour Me captures the essence of the brand's ideology by revolving the storyline around the brand mascot and how he relentlessly chases something that he wants and succeeds towards the end despite all odds
By BuzzInContent Bureau | March 12, 2019