The ethnic wear brand's new digital marketing campaign is all about embracing women for who they are and who they wish to be and has brought more than 150 influencers from varied walks of life including bloggers, musicians, activists, bikers and many more

The agency is currently testing the beta version of the tool for its key clients across automobile, apparel, appliances and technology

Unlike other Chinese phone brands, OnePlus stays away from ad blitzkrieg and brand ambassadors. The premium smartphone brand opts for traditional advertising twice a year to announce product launch but remains with content and community engagement throughout the year

The brand and the content creator have launched first digital discovery programme in eight languages to find the next generation of digital entertainment talent

Along with We are Water Foundation, the brand released a film in an attempt to influence positive behaviour towards domestic helps and their right to access hygienic toilets

The company's digital counterpart Future East Digital has already produced major campaigns for Amazon, Jio 5G broadband and EShakti, a US fashion portal as well as for Chalo, a new travel app

For the premiere of Suicide Squad on the channel, FoxyMoron conceptualised and executed a campaign on WhatsApp, a platform not much utilised by brands despite having such a huge user-base

The list spotlights contributors who shaped industry opinion, analysed key trends and inspired others to join the conversation. Compared to 2018, the Top Voices received an average 11x more comments, 34x more likes and 7x more shares on their posts, articles and videos

The 12-part digital-first branded content series will feature successful companies and individuals who have changed the face of the Indian marketplace

In an interaction with BuzzInContent.com, Chen, General Manager, UC Ads, talks about the evolving landscape of content marketing, the role mobile internet will play in its exponential growth and how the Alibaba group company is tapping the growing languages market to tap into India's user base

The 12-part podcast series, ‘Building it Up', provides entrepreneurs with valuable insights on how to take a startup from ‘10 to 100'

As content marketing moves from the fringes of media plans to acquire more significant space, agencies are deploying futuristic research techniques to measure its impact. Wavemaker's South Asia CEO Kartik Sharma talks to BuzzInContent.com about content marketing, its impact and the future

The heart-warming video created by Autumn Worldwide shows the efforts of the local artisans who make diyas and requests viewers to opt for their diyas this Diwali

The series conceptualised by Dentsu Digital makes use of Havells LED lights, shadow puppetry, intricate art and captive storytelling to recreate and retain a classic for a new-age digital audience

The brand has also launched a contest where people can submit video entries of singing/recreating or dancing to the Amaze soundtrack. Winners can win gift vouchers of up to Rs 20,000

Bloggers will compose and style ethnic outfits by creating a contemporary and stylish Diwali look. Influencers will participate in by offering a gist about the store and products in the video

Kansai Nerolac Paints' Marketing Head tells BuzzInContent.com that the explosion of mediums has offered marketers different ways to connect with audiences and differentiate themselves, which was not the case earlier

Sunil Kumaran, Country Head, Thwink Big, Big FM, writes that with technological advancements, the way we communicate and consume content has also evolved and as a result, some of the fundamentals of communication and marketing are going through a paradigm change