Chan, Managing Director, Oath, Hong Kong, India and SEA, talks about the importance of data, AR/VR in content marketing, their ambitious plan in India to challenge Google and Facebook by becoming the third biggest player in the digital advertising space and the growth of content marketing in the country
By Akansha Srivastava | October 16, 2018Dentsu Aegis Network, which acquired the Bangalore's creative hotshop in 2016, has launched an investigation and sent all the people against whom allegations of sexual harassment have surfaced till the probe is over
By BuzzInContent Bureau | October 13, 2018Following the 34-year-old tradition of ‘Asian Paints Sharad Shamman' to support Durga Pujo in Kolkata and build affinity along with it, the brand has launched a song with Bengali band Lakkhichhara to target the youth. The campaign is conceptualised and executed by Ogilvy & Mather
By BuzzInContent Bureau | October 12, 2018The allegations against him were made on Twitter and blogs on Medium. Terribly Tiny Tales announced Ruparel's removal on social media
By BuzzInContent Bureau | October 11, 2018The brand releases second video of the series bringing alive the real story of Nisha, a young girl with a rare genetic skin condition called Ichthyosis, spreading the idea of ‘family' beyond biological bonds
By BuzzInContent Bureau | October 11, 2018In partnership with UnErase by Qyuki creator, Mpower launched a three-part video series that aims to start a conversation and create a stigma-free society
By BuzzInContent Bureau | October 10, 2018Memes are being used purely in the form of television commercials using celebrities. But the format making its way to TV is expected to open up opportunities for content marketers
By BuzzInContent Bureau | October 09, 2018Pallavi Singh of MG Motor tells BuzzInContent.com how brands can drive about a change through content marketing
By BuzzInContent Bureau | October 09, 2018The theme-based amusement park will soon launch an animated series with home-grown characters while subtly integrating the brand in the story narrative
By Karuna Sharma | October 09, 2018Bhat is facing accusations that he did not act on complaints against Utsav Chakraborty, a YouTuber and ex-AIB member who was called out on social media last week. In the interim, Ashish Shakya, Rohan Joshi and other senior team members will be responsible for the future decisions to be made at the company
By BuzzInContent Bureau | October 09, 2018Despite recognising the role of influencers for its first content initiative #Pushthelimit, the brand's Executive Director - Marketing feels that consumers have started realising that a lot of it is paid for, doesn't really gel well with the brand ethos and not as authentic as they thought it was
By Karuna Sharma | October 09, 2018Conceptualised and executed by Propaganda India, the content initiative #GiveABeat had heartbeats of people and children diagnosed with congenital heart disease that were recorded and used as the percussive element to compose a song
By BuzzInContent Bureau | October 04, 2018The video content initiative, India's ‘Reach for Better', seeks to deliver investor education messages through real-life human stories of ordinary people
By BuzzInContent Bureau | October 03, 2018Adhunika Prakash of Breastfeeding Support for Indian Mom, Chetana Misra of Mompreneurs India and Tamanna Dhamija of Baby Destination are the lucky names
By BuzzInContent Bureau | October 03, 2018Together with campaign ambassador Amitabh Bachchan, the annual 12-hour live television event has worked for five years to spread awareness about sanitation, health and hygiene across India
By BuzzInContent Bureau | October 03, 2018Flipkart Fashion uses in-house content, influencers and publisher partners to entice new shoppers and increase shopping frequency
By BuzzInContent Bureau | October 03, 2018With the launch, the mobile marketing solution provider attempts to become the largest one-stop content marketing platform
By BuzzInContent Bureau | October 01, 2018Adhering to the brand's #NourishYourDreams propositioning, Mirza echoes the notion of many other mothers like her, who believe that a child should be free to choose his/her own path
By BuzzInContent Bureau | October 01, 2018