The biscuits and confectionery maker has set a thumb rule when it comes to its approach for choosing content
By Akansha Srivastava | August 20, 2018The new show to be aired from August 20 creates awareness about the need to save threatened species and their habitat
By BuzzInContent Bureau | August 20, 2018PowerDrift is Girnar Software's eighth acquisition in the technology and content space
By BuzzInContent Bureau | August 18, 2018Conceptualised by Terribly Tiny Tales, the film launched on Independence Day showcases the different perspectives of two generations as they explore the concepts of diversity and national unity
By BuzzInContent Bureau | August 17, 2018BuzzInContent.com brings a few branded content initiatives undertaken by brands to strike a patriotic flavour among consumers
By BuzzInContent Bureau | August 16, 2018The budget hotel brand made comedians travel to unfamiliar cities and share their experiences in the form of shows. Small trailers were packaged and promoted on social media, garnering eyeballs and brand recall
By BuzzInContent Bureau | August 16, 2018The video is a scene from the video series ‘What's your status' that the Indian beer maker giant launched in July on its YouTube channel Cheers. The viral rant is about the taxing hours and labour Indian employees put in the Indian corporate setup
By BuzzInContent Bureau | August 14, 2018In this highly competitive age, becoming the leader of a category is like winning consumers without advertising. But maintaining a stance that's thought leading is not very difficult. But how can thought leadership content open your ways of leading the industry? BuzzInContent.com explores
By Karuna Sharma | August 14, 2018On the sidelines of the launch of Parle-G's first branded content film series as part of the second leg of the campaign #YouAreMyParleG, BuzzInConntent.com caught up with Mayank Shah, Category Head, Parle Products to talk about the brand's first video series and its attempt in the branded content space. The five-part series digital films have been inspired by real-life incidences shared by consumers
By BuzzInContent Bureau | August 14, 2018Along with BloombergQuint, ‘Aegons of Business' will showcase the journeys of entrepreneurs who took the unconventional route to achieve success. The series is also available on Aegon's website
By BuzzInContent Bureau | August 14, 2018Following a travel-related Q&A session on Twitter, the influencers will also share stories that offer unique perspectives to travelling independently on the Cleartrip Stories
By BuzzInContent Bureau | August 14, 2018Singh was associated with the beer brand for nine years. Before that he was Vice-President, Marketing, at Spencer's and had earlier worked with PepsiCo and Dabur
By BuzzInContent Bureau | August 13, 2018Tata Capital's Chief Marketing and Digital Officer Abonty Banerjee tells BuzzInContent.com that being information-heavy makes content marketing an essential tool for BFSI brands
By Karuna Sharma | August 13, 2018Prior to joining Wavemaker, Nagarajan led the content practice for GroupM. He will work closely with Kartik Sharma to build and integrate content, creative and technology services. In the new alignment, Quasar, the creative and technology agency, will report to him
By BuzzInContent Bureau | August 10, 2018The brand launched a web series featuring Abish Mathew and Mallika Dua, who had to prove their friendship by taking a seven-step challenge. Each challenge tests an attribute of their friendship which the brand arrived at after intense consumer research
By BuzzInContent Bureau | August 09, 2018Good Vibes, a six-episode web series that targets millennials, stars Naveen Kasturia and Maanvi Gagroo. It will be hosted on Sony Liv and Legrand India's YouTube Channel
By BuzzInContent Bureau | August 09, 2018Honey Singh, Co-Founder & CEO PR and Content Marketing, #ARM Worldwide, writes how with a well-drafted PR and content marketing strategy, a start-up with a single-digit team can compete with the top guns in the industry. He also suggests 10 ways to do content marketing for your start-up
By Honey Singh | August 08, 2018Brands spare no medium to reach out to consumers and with the advent of OTT platforms, they have got a new means to communicate. But are these just another medium to put content or can they actually provide real scale and reach to the content initiatives of brands? BuzzInContent analyses
By Akansha Srivastava | August 07, 2018