A content initiative conceptualised by Brave New World for Reliance Retail's fashion retail brand honours a woman's softer strengths: her loving nature, her graciousness, her elegance, her willpower, her tact, her drive

Gul Panag, Parul Gulati and Mehek Thakur portray powerful women achievers in the video released on March 8 on Girliyapa. It will also be shown at the United Nations Commission on the Status of Women, an annual event in New York City

Vogue curated edit of the latest fashion trends and the pieces a customer should own are available on Flipkart platform

In an interaction with BuzzInContent.com, Iyer, Chief Creative and Content Officer, explains why it has become important for creators to know a brand closely and be responsible towards it. He says so much content has been created that a lot of it ends up as trash. Iyer said pure advertising is here to stay as it generates sales

Narayan, Associate Director and Head of Marketing, Policybazaar and Paisabazaar, along with Shamik Ghosh, Head, Content and Communications, Paisabazaar, spoke exclusively with BuzzInContent.com about the group's content marketing strategy and how to create a good piece of content

The new vernacular languages support team includes writers, proofreaders and voice-over artists who are based across three offices - Delhi, Bangalore and Mumbai

This marks Amazon.in's first online association with any digital storyteller. The web series integrates the messaging of all the three brands in the storyline. Amazon.in is the presenting sponsor. The series has been powered by Butterfly Ayurveda. Pipa • Bella is the associate sponsor

Shadra will be based in Mumbai and report to Deepak Singh, Chief Creative Officer. She has worked with agencies such as Grey Worldwide, JWT, Leo Burnett, Dentsu India Group and The Social Street

Fully localised, the Spotify experience in India brings to brands an incredibly engaged audience

The official hashtag, #No.1YaariPatrol, gained a total engagement of more than one million and reached its key audience of young millennials aged 18-34

Brands are exploring the necessity to integrate the roles of public relations and content marketing teams to reach the right audience with the right content at the right time. BuzzInContent.com talks to brands and PR agencies to understand their contribution in content strategies

Almost after a year of its launch, BuzzInContent.com, India's only news portal on content marketing and native advertising, is putting all its premium content behind a paywall. The move will help us to push harder to produce better content and insight pieces that media agencies, publishers, broadcasters, OTT platforms, independent content creators and advertisers can benefit from

Sorrell has announced the launch of its content operations in India led by Poran Malani as Director. S4 Capital kicks off its Indian operations with offices in Mumbai and Bangalore

The campaign saw influencers from every walk of life coming together in support of the 20 under 20 initiative. Platforms like TikTok, Instagram, Facebook and Twitter were used to reach the masses

Kumar's mandate is to build a global tech-enabled marketplace for the fragmented short format content ecosystem

In the second year of its ‘Be Fearless' campaign, Horlicks endeavours to provide an engaging way of helping kids prepare for their exams and overcome the effects of rote learning

The ‘Never Stop Discovering' campaign shows stories of journeys in Land Rover Discovery Sport to Nagarhole National Park to showcase initiatives in the field of eco-tourism

The brand has launched a 10-minute documentary film, collecting content on a dedicated platform, theconvivialists.com