Set to the lyrics ‘Yeh Desh Hai Veer Jawaano Ka, Albelo ka Mastano ka, Yahan Sadiyon Se Ye Reet Hai Ji, Har Darr Ke Aage Jeet Hai Ji', the anthem reiterates the brand philosophy of ‘Darr Ke Aage Jeet Hai' and salutes the nation's spirit of emerging victorious in the face of fear
By BuzzInContent Bureau | August 13, 2020Performed by singer-songwriter Celeste and co-written by Team Oakley athletes, the official track and music video honour the power of sport to uplift the global community
By BuzzInContent Bureau | August 13, 2020‘Behind the Mask' is a social awareness five-episode video series by Condé Nast India and Myntra. The series will be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian ‘karigars' (craftspeople)
By BuzzInContent Bureau | August 12, 2020In June, Angel Broking announced the launch of its influencer marketing platform ‘Amplifiers'. It has never been seen before that a stock brokerage firm has created a marketplace for influencers and brands to connect directly while eliminating agency cost. BuzzInContent.com caught up with the company's CMO, Prabhakar Tiwari, to understand the objective behind the initiative
By Akansha Srivastava | August 12, 2020The pandemic has led and forced multiple organisations to build newer capabilities and offerings while transforming themselves digitally. BuzzInContent.com finds out why content becomes intrinsic for brands that decide to step into this journey
By Akanksha Nagar | August 11, 2020The journey of three Porsche owners is captured through individual video episodes, each discussing personal beliefs, values and the chosen path in life
By BuzzInContent Bureau | August 11, 2020POPxo founder Priyanka Gill joins MyGlamm as Co-Founder. Together, MyGlamm and POPxo aim at an annual revenue of Rs 400 crore by December 2021
By BuzzInContent Bureau | August 07, 2020The content marketing activity fetched earned media worth Rs 4.2 million, and a 225% growth in engagement across platforms
By BuzzInContent Bureau | August 06, 2020Bolo Indya aims to empower content creators by enhancing personalisation and recommendation engine, develop language evangelists and strengthen the team
By BuzzInContent Bureau | August 06, 2020The Hyperlocal Content Distribution Network gets a new Business Head, a Growth Head, a Brand Head, a Head – App Partnerships and a Network Rollout Head
By BuzzInContent Bureau | August 05, 2020Journalism is a unique profession that can make an impact on people's lives with stories that matter. It is all about storytelling that puts your readers first and competes with the best stories from other publications. What happens when this mindset and skillset take up the challenge of becoming a content marketer?
By Akansha Srivastava | August 04, 2020The song will be supported by a UGC campaign #TuMeraNo.1yaar to share virtual hugs with each other that aimed to clock over half-a-million hugs leading up to Friendship Day on August 2
By BuzzInContent Bureau | August 03, 2020Olay collaborated with Kusha Kapila, Dolly Singh and Srishti Dixit, where the trio created humorous snackable content and integrated the brand in it without disrupting the video consumption experience
By BuzzInContent Bureau | July 31, 2020BuzzInContent.com caught up with Shroff, Vice-President, Marketing, Unacademy, to talk about the scope of branded content on the audio-streaming apps and podcasts
By Akansha Srivastava | July 30, 2020Whisper has collaborated with several female influencers to talk about their stories how they move ahead in life, do things of passion, follow dreams, live regular lives even during periods. The brand will feature one story every Sunday on its social media handles
By BuzzInContent Bureau | July 27, 2020Mukherjee will be based in the Gurugram office and oversee business development for Yaap's influencer marketing vertical across India and will report directly to Irfan Khan, Partner at Yaap
By BuzzInContent Bureau | July 24, 2020Rahul Ghose, Head of MoneyFlix, Sharekhan, tells BuzzInContent.com how the company's maiden edutainment platform is a digital revolution in financial education in the country and discusses its future plans
By Akanksha Nagar | July 23, 2020Chanakya Gupta, Head of 2GUD, Flipkart told BuzzInContent about the brand's strategy to work with smaller influencers over big shots and 2GUD's strategy with social commerce to target Tier 2 and 3 cities
By Akansha Srivastava | July 22, 2020