Not just influencers or content creators, brands too have taken up the initiative to demystify BFSI content. With many applications, platforms, channels available, how can one ensure higher visibility and how brands can capitalise on it? BuzzInContent.com finds out

The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led Live commerce, as the company looks to transform the mobile shopping experience for consumers globally

Dettol has curated 100 stories of Covid protectors from across India and carried them on 4 million liquid handwash packs, replacing their logo with the protectors' images to honour their selfless contribution. They have roped in 1000s of influencers, who are encouraging their followers to recognise the efforts of the ‘protectors' around them

The catchy tune of the campaign's music video aims to empower adolescents with critical lifesaving information that promotes healthy behaviours to grow into responsible, healthy adults

Before this, Sharma was with Mirchi as Head-Digital Business. At Viacom18, he will report to Mahesh Shetty, Head- Network Sales, Viacom18

The film has been conceptualised and created by Leo Burnett. During the past year, P&G Shiksha provided online education to 50,000+ underprivileged children. It has built and supported more than 2,300 schools to impact the lives of more than 20 lakh children

Lodha Luxury provided consumers innovative posts on wellness, recipes, meditative music, etc., Instagram Live sessions with leading personalities across the wellness industry, offering insights on fitness, diet, immunity, mental and emotional wellbeing and more

As content marketing practitioners discuss what to be kept in mind while creating helpful content, BuzzInContent lists the key takeaways in the form of a checklist

To break the stigma associated with menstruation, the brand conducted live sessions on social media with its empanelled doctors and collaborated with online women communities and brands such as Taarini Foundation, Momspresso, Aara Health, Miss Malini, Momspresso and SuperBottoms

The social good campaign asks users to choose between essential and expendable needs. The brand urges people to think responsibly during the pandemic even if it means not using their services

The 15,000 sq ft studio space in Mumbai and Delhi offers a dance studio, VFX studio, photo shoots and various other facilities that will help influencers create good quality content

Content marketing professionals discuss the importance of creating helpful content, challenges associated with it and finding the balance between human-interest storytelling and practical solutions-based content for consumers

Prior to his association with Josh, Venketraman was the Head of Strategy, Monetisation and Revenue at Firework India

While the influencers highlight the risks of smoking, they are seen giving friendly advice and do not come across as preachy, which can be a major put-off for youngsters. That's where this campaign scores

The song is part of the brand's larger initiative #MitJayengiDooriyan, which has garnered a collective reach of over 10 million on social media

New features include finding lookalike influencers and past influencer-brand collaborations through a deeper understanding of influencer content, which is likely to take Indian influencer marketing to the next stage

Ritesh Agarwal, Manu Kumar Jain, Ankur Warikoo, Kabeer Biswas interview Srikant for a job. The stalwarts from Oyo, Xiaomi, Nearbuy and Dunzo are part of a marketing gimmick for the upcoming web series The Family Man 2. The campaign is conceptualised and executed by Prime Video team and SoCheers

The #MaskMyIndia campaign brings together the working hours and situations of our doctors and walks the audience through their overall routine, showing how each one of them is working day and night to ensure everyone is safe