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Marsplay's seed round was led by Amit Agrawal, former YouTube India Head, Vivekananda Hallekere, CEO, Bounce and Shamir Karkal, Founder Simple.com, among others

By BuzzInContent Bureau | September 12, 2019
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Featuring the Xiaomi ringtone, the video is an interesting contemporary spin using EDM, leveraging the brand's high-spirited identity and Mi Fan culture

By BuzzInContent Bureau | September 12, 2019
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As part of the offering, the influencers will create unboxing videos of products for the brands

By BuzzInContent Bureau | September 12, 2019
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Through this initiative, the company aims to promote the spirit of connected living that is an enabler in people's lives this festive season

By BuzzInContent Bureau | September 11, 2019
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Long-term partnerships between advertising agencies and brands are a norm of sorts. But it is not the same when it comes to brands partnering with content platforms, content creators and content specialist agencies. BuzzInContent explores the reasons behind such short-term associations and the future potential

By Akansha Srivastava | September 10, 2019
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Brands will be able to evaluate what type of content works best for them; images or video, short-form or long-form, listicle or standard editorial and much more

By BuzzInContent Bureau | September 09, 2019
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The campaign has been launched to raise awareness around six new colours of its iconic motorcycle, the Bullet 350

By BuzzInContent Bureau | September 09, 2019
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Leo Burnett won a Bronze for the campaign ‘Jeep Democracy' in the Branded Content medium at the awards

By BuzzInContent Bureau | September 06, 2019
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Ranjit Nair, CEO and Founder of Germin8 Solutions, writes that to evaluate content reach and success, one has to define goals, set KPIs for them, and then measure and track the KPI

By BuzzInContent Bureau | September 06, 2019
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To promote its latest smartphone Oppo Reno2, Oppo India has partnered with Instagram to launch ‘Challenge Yourself' initiative that dares GenZ and millennials to visually imagine the unthinkable with the Oppo Reno2

By BuzzInContent Bureau | September 05, 2019
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The initiative conceptualised and executed by Carat media urges consumers to support women during their early days of motherhood and builds awareness around products that help mothers during breastfeeding days

By BuzzInContent Bureau | September 04, 2019
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Outbrain will provide marketers with solutions to scale their native strategy, programmatically

By BuzzInContent Bureau | September 04, 2019
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The initiative is conceptualised and executed by Blink Digital. The brand, with curated educational videos for common diseases, busts healthcare myths and shares the science behind GSK brands. Each film will discuss a medical fact and a relevant GSK product

By BuzzInContent Bureau | September 04, 2019
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It is difficult to imagine a product information or description to go hand in hand with a witty story or an engaging piece, especially in BFSI and healthcare categories. BuzzInContent.com speaks to experts on how to create an engaging piece of communication while keeping product information at the heart of it

By Akanksha Nagar | September 03, 2019
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The social campaign looks to a crowd-sourced original thoughtful verse on self-discoveries from the audience and fans. The film is shot by the creative team of Word of Mouth Media and co-written by filmmaker and poet Vineet Panchhi with Kapil Sharma, Head of Communications at Ford India

By BuzzInContent Bureau | September 02, 2019
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Marathi music composer and singer Avadhoot Gupte has collaborated with the brand for the initiative. People across India have been asked to contribute towards the lyrics of the aarti, which will be composed by the musician this week

By BuzzInContent Bureau | September 02, 2019
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On Women's Equality Day, the personal care brand collaborated with Sait to talk about gender equality, which is also a part of the brand's larger on-going campaign #AbSamjhautaNahin

By BuzzInContent Bureau | August 28, 2019
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Shiraz Khan, Founder of Spicetree Design Agency, writes about how IoT devices provide content marketers with massive volumes of data that offer multiple benefits

By BuzzInContent Bureau | August 28, 2019
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