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For Policybazaar and Paisabazaar, the smartphone is the only distribution channel

Sai Narayan, Associate Director and Head of Marketing, Policybazaar and Paisabazaar, and Shamik Ghosh, Head, Content and Communications, Paisabazaar, talk about their content marketing strategy, challenges and the way forward for doing content for the financial services category, in a video interview series, Republic TV presents Engage

By Akanksha Nagar | March 15, 2019

Don't be that ‘wannabe' who tries too hard to create viral content, says Pankaj Vermani of Clovia

The Founder and CEO of Clovia talks about the brand's content strategy, dos and don'ts of content integration, and challenges associated with content marketing in the lingerie category, in a video interview series, Republic TV presents Engage

By Akansha Srivastava | March 04, 2019

Starter brands should be wary of choosing social platforms for better control over their content, says Minal Srivastava of Shalimar Paints

The Vice-President, Marketing at Shalimar Paints, talks about the brand's new focus on content, a few tips for brands entering the content marketing space and the challenges associated with branded content, in a video interview series, Republic TV presents Engage

By Akanksha Nagar | January 21, 2019

News platforms need not be apologetic, says Fabindia's Karan Kumar

Fabindia's Chief Brand and Marketing Officer talks about the growth of content marketing in India, nuances of doing content on TV and print, and some tips for marketers ready to enter the space, in a video interview series Republic TV presents Engage

By Akansha Srivastava | December 26, 2018

In an era of big data, storytelling and personalisation are key to success in content marketing, says HP India's Neelima Burra

The Country Marketing Director of HP India talks about the brand's content marketing strategy, in a video interview series, Republic TV presents Engage

By Akansha Srivastava | December 17, 2018

All our revenues are due to content play, says Girnarsoft CMO Gaurav Mehta

Mehta talks about content strategy for GirnarSoft brands Cardekho, Gaadi.com, Zigwheels and Bikedekho, in a video interview series Republic TV presents ‘Engage' brought to you by BuzzInContent

By Akansha Srivastava | December 06, 2018

Content drives the purpose of our brands: P&G's Ritu Mittal and Maithreyi Jagannathan

BuzzInContent.com speaks to Mittal and Jagannathan about P&G India's content marketing strategy and how it is rooted in the purpose of their brands

By BuzzInContent Bureau | November 16, 2018

Content marketing will grow to its full potential when it is vernacular, customised and truly native, says GCPL CEO Sunil Kataria

Kataria talks upon the state of content marketing and its future in India in a video interview series Republic TV presents 'Engage' brought to you by BuzzInContent

By Karuna Sharma | October 27, 2018

Branded content will play an important role in whatever we do, says Mojostar Founder Jiggy George

George talks about taking content route to launch its brand 'Prowl' in a video interview series Republic TV presents - 'Engage' - brought to you by BuzzInContent

By Karuna Sharma | October 18, 2018

We are open for content partnerships that work for us, says Amazon's Ravi Desai

In a video interview series Republic TV presents 'Engage' brought to you by BuzzInContent, Desai, Director, Mass and Brand Marketing, Amazon India, says the company is working to figuring out ways to measure the ROI of content marketing

By Akansha Srivastava | October 05, 2018

Engage with Arpan Basu of Coca-Cola India

The General Manager & Head Communications at Coca-Cola India & South West Asia at Coca-Cola India talks about the company's focus on content and their platform 'Journey'.

By Akansha Srivastava | September 20, 2018

Engage with Mahindra Group's CMO Vivek Nayer

Mahindra Group has taken the content route in order to dispel the misconceptions around education for the girl child with #LadkiHaathSeNikalJayegi initiative. BuzzInContent caught up with Vivek Nayer, Chief Marketing Officer - Group Corporate Brand, Mahindra & Mahindra Ltd, to talk upon the rationale behind taking content route for the initiative.

By Karuna Sharma | September 18, 2018

BKT Tires pays tribute to India's unsung heroes through ‘Muskurayega India' anthem

Through the song, the brand salutes the unmatchable contribution of farmers and soldiers toward our nation

By BuzzInContent Bureau | January 23, 2023

Pinkvilla joins hands with Mad Influence to host experiential festival ‘Creators United'

The award ceremony will see the best digital voices and creators in India coming under one roof

By BuzzInContent Bureau | January 14, 2023

McDonald's India - North and East partners with MTV to bring music IP ‘i'm lovin' it Live' to India

Kartik Aaryan unveiled the i'm lovin' it Live with Sanjeev Agrawal, Chairman, McDonald's India – North and East, Armaan Malik and Anshul Ailawadi – Business Head, Youth, Music and English Entertainment cluster, Viacom18 - at an event in New Delhi

By BuzzInContent Bureau | January 14, 2023

Moj collaborated with over 75 brands and executed close to 150 influencer-led campaigns in 2022

104K Moj creators across genres earned over 3.5 billion Mints, i.e.,~$25 million

By BuzzInContent Bureau | January 13, 2023

The Godrej Group pays tribute to Indian farmers with #BharatKaKisan film

The film aims to acknowledge the invaluable contribution of Indian farmers towards nation-building

By BuzzInContent Bureau | January 13, 2023

Pinkvilla joins hands with Mad Influence to host experiential festival ‘Creators United'

The award ceremony will see the best digital voices and creators in India coming under one roof

By BuzzInContent Bureau | December 15, 2022

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Senior VP, Marketing, Hindi Mass Entertainment, Viacom18

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