Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about how Christmas is not viewed as a festival in Indian culture but is rather seen as an event, and how it can be used by brands to form a deeper connect with the people

The campaign illustrates Saridon as an accessible and dependable brand when it comes to relief from headaches

Experts deep-dive into how marketers can make the most use of influencers and content marketing

According to Adobe's “Future of Creativity” series report, 75% of monetisers say a brand's values are more important than their size and influence; 74% say they'd rather partner with other creators than large brands

The film, titled ‘Seed Mother', depicts the extraordinary journey of the Padma Shree awardee Rahibai Soma Popere

As part of her new role, Ganguly will be creating content that makes it easier for Indian talent to explore remote jobs, internships and freelance work in the US and other advanced economies

BuzzInContent.com dives into experts' outlook towards the impact of Twitter's new 'view count' feature on digital content creators and influencer marketing

The song is produced by realme Music Studio and sung by musician and performer King

It can be said the complaint was filed out of “grudge” or business rivalry, the court noted

Shuchi Sethi, Business Head at AnyTag, writes about how the major achievements the influencer marketing industry has seen in the past year and the learnings from them

These Walkers have been brought together by Walkers & Co., a platform which celebrates bold steps for collective progress, and is inspired by individuals challenging the status quo and charting an evolved course for the future

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share the differences and the varying USPs of influencers coming from metros and those from the not so prosperous parts of the country

As per the company, the new YouTube Shorts Monetisation model will replace the YouTube Shorts fund and creators under the new regime will begin earning money from ads that are viewed in between various videos in the Shorts Feed

Through this program, Mirchi and Cult.Fit have designed a way to keep the people of Bengaluru healthy and active while stuck in traffic

Experts in the marketing and content industry discuss how the definition of content marketing has changed for different industries

At a time when influencer marketing is booming, industry experts discuss how brands need to relook at their influencer strategies

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

In her current role, Sharda will be leading content operations and strategy for Arré Voice