The mandate includes building creative content strategies and social media campaigns across all social media platforms

As big brands explore influencer marketing, gaming and streaming players are hopeful of more collaborations, sponsorships and content integrations which will further escalate the growth of the community in India

Directed by Australian director, Michael Gracey (The Greatest Showman) and produced by FINCH, G'day the short film shows the unlikely adventure of a plush souvenir kangaroo named Ruby, voiced by actor Rose Byrne, and a toy unicorn, Louie, voiced by actor Will Arnett

It is being seen that agencies have started receiving more queries from brands on how can they make integrations in gaming and Metaverse. BuzzInContent.com sat down with experts to understand why they matter to the brands

The premium lifestyle brand had launched a digital campaign #CelebrateWithArttdinox

As per the short video platform, Moj Academy already has over 30,000 enrolments from creators

The 60 winners will feature in the skincare brand's digital ads under a year-long contract and will have a celeb-style photoshoot with Rohan Shrestha

Prerna Goel, Co-founder and CMO of WhizCo, writes about how making influencers and creators an integral part of their social commerce strategy is a great way to ensure that brands can reach out to their audience in an effective way

The show premiered on October 2, and the first six episodes will be aired every Sunday for six weeks on Star Plus HD, and the next episodes will be aired on Star Bharat SD, Star Movies SD, HD, Star Movies Select HD, Star World SD, HD and Star World Premiere HD as well as on Disney Hotstar and Bingo snacks YouTube page

Bollywood superstar Ranveer Singh, international creators Kili Paul and Daniel Mac, and top Indian creators headlined the event

Directed by Shoojit Sircar, the film marks the brand's efforts with #Speak

YouTube has also announced that creators will keep 45% of the revenue, distributed based on their share of total Shorts views

Speaking at the IAMAI India Affiliate Summit 2022, experts emphasised how social listening is the key for brands to open doors to help audiences resonate and leverage the influencer base to create a good brand image and support

The new vertical aims to tap into the untapped market and bridge the gap between vernacular creators and brands, leading to monetisation opportunities for creators through more mainstream, large brands

Experts delve deep into how brands, agencies and content creators can go about creating non-fictional branded content in the form of series

Meanwhile, the department has also completed the process of developing a framework to curb fake reviews posted on e-commerce websites. The same will be released shortly

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about food brands that target youth, it is worth keeping in mind that ‘order-in-food' is a metonym for youth culture. Positioning the brand as ‘out-of-home' eating or ‘in-home' eating will place them outside of youth culture as it is and the relevant symbolic space

In Episode 5 of BuzzInContent Conversations Season 2, expert panellists Chhavi Mittal, Shashank Mehta, Shradha Agarwal and Ankit Chhabra, came together to discuss the perfect content strategy for Instagram