ClanConnect.ai has introduced a Cost-per-View model which safeguards a brand's ROI and a conversion-driven Affiliate model to help brands increase reach, awareness and revenue

Promising all things bigger and better, with more colleges, mentors, influencers, challenges, and rewards, this second edition aims to uplift the life of every budding Gen-Z creator in the country

BuzzInContent.com reached out to some top influencers to understand their perspective on the entire Vauld situation

It simply means that websites and blogs that keep these three principles in mind when writing their own content may end up creating higher quality content, which then has a better probability of ranking higher than others

The brand, in a statement, said that the constantly changing Instagram's algorithm is causing problems for them and is challenging their style of engaging with the audience

Vishesh Sharma, CMO, Ashika Group, writes about why brands must take their game seriously by building solid regional content production and distribution capabilities

In Episode 4 of BuzzInContent Conversations Season 2, expert panellists Prateek Malpani, Rumi Ambastha, Dhruv Sachdeva and Ranjeet Kumar discuss an ideal YouTube strategy for brands

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that nostalgia used as a marketing currency is much closer to reality. It is never built solely on pleasure but is a mix of both pain and pleasure. That closeness to reality over a utopia built on the pleasure of instant gratification well explains how nostalgia can be an effective marketing currency

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about a number of Indian campaigns being rewarded at the International Festival of Creativity for their advocacy of cultural and behavioural change

The show will premiere on June 27 on Discovery and TLC channels

The company also said it is expanding 'Stars'- a built-in feature that lets people send monetary support to creators

In a conversation with BuzzInContent.com several players say the new rules are bad for the influencer marketing industry in general

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how brands and publishers are painting the image of the ‘new Bharat' in content

June is celebrated as Pride Month, the month of colours wherein rainbow can be seen in every brand logo their ad/marketing campaigns

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that brands now need to find softer ways to make inroads into culture and construct stories that provide inspiration and practical ways to bring about behaviour change in the citizenry when it comes to sustainability

Myntra has witnessed a 5X increase in traffic and 20X increase in demand through M-Live since its inception

This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing

As part of brand integration in the series, each story showcases army heroes cracking various defense entrance exams like National Defense Academy (NDA), and Services Selection Board (SSB), with the training and mentorship that Unacademy provides through its educators on board