Dettol has partnered with Rais Khan Project to launch the music album on hygiene practices
By BuzzInContent Bureau | March 31, 2022The first edition will recognise ‘Goodness' across four categories; 'People for Good', 'Corporate for Good', 'Celebrities for Good' and 'Creators for Good'
By BuzzInContent Bureau | March 28, 2022The new customised feed doesn't show a CTA button. The question now is that will the photo and video sharing platform charge more from the marketers to get into the customised feed section?
By Roohi Gupta | March 28, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that still in the early stages of definition and conceptualisation, brands' new efforts are towards changing the meaning of fitness from referring to a particular body shape or ratio. It is a more spiritual and holistic well being of an individual
By Hamsini Shivakumar | March 24, 2022BuzzInContent spoke to publishers, brands and branded content experts to find out the thought process that goes on while any branded content piece is created
By BuzzInContent Bureau | March 22, 2022This list of content brings about narratives, characters and situations that represent women in a more accurate manner, breaking stereotypes and taking charge
By BuzzInContent Bureau | March 17, 2022We speak to influencers curated for Myntra Style Squad- which is an organised setup created to engage with audiences on the platform
By BuzzInContent Bureau | March 17, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the space of “equal partner families” is ripe for more and more interesting narratives on ‘new-age dads' and ‘equal partner parenting'. The brands that still feature ‘hands-off' dads in their ads could soon begin to look ‘outdated' or ‘too traditional'/‘orthodox' in their manifest values
By Hamsini Shivakumar | March 16, 2022In her role at MullenLowe Lintas Group's branded and original content division, Niranjana will be responsible for identifying and creating content opportunities for brands
By BuzzInContent Bureau | March 15, 2022The Raid Night will be streamed every Friday from 10 pm till 12 am, starting March 11
By BuzzInContent Bureau | March 11, 2022Gautam Madhavan, Founder and CEO, Mad Influence, writes about how women have come to dominate the influencer sphere for a variety of reasons
By BuzzInContent Bureau | March 09, 2022As per the survey's findings, as Covid-19 put a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages
By BuzzInContent Bureau | March 08, 2022The second edition of The Luxe Life, scheduled from March 11–15, celebrates fashion, art, and design through a five-day virtual film and shopping festival
By BuzzInContent Bureau | March 07, 2022Dev Batra, Co-Founder and CEO, Lyxel&Flamingo, shares the type of approaches adopted by brands for International Women's Day campaigns
By BuzzInContent Bureau | March 07, 2022Anjali Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, writes about how moment marketing is about evaluating crucial in-ways for unique and fascinating moves that provide entertainment value and brand glory
By BuzzInContent Bureau | March 04, 2022BuzzInContent.com reached out to brands to know about the parameters they deploy to choose influencer marketing agencies and how long-term partnerships between influencer marketing agencies and brands is the need of the hour
By Roohi Gupta | March 01, 2022The academy is an online platform that offers courses to those interested in making a career as social media influencers
By BuzzInContent Bureau | February 28, 2022BuzzInContent caught up with Achint Setia, Head of Marketing and Social Commerce, Myntra, to talk about its ‘Style Squad' initiative, where it empowers the aspiring creator ecosystem in India by unlocking monetisation opportunities for them through influencer marketing, social commerce and mentorship programmes
By BuzzInContent Bureau | February 23, 2022