Dettol has partnered with Rais Khan Project to launch the music album on hygiene practices

The first edition will recognise ‘Goodness' across four categories; 'People for Good', 'Corporate for Good', 'Celebrities for Good' and 'Creators for Good'

The new customised feed doesn't show a CTA button. The question now is that will the photo and video sharing platform charge more from the marketers to get into the customised feed section?

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that still in the early stages of definition and conceptualisation, brands' new efforts are towards changing the meaning of fitness from referring to a particular body shape or ratio. It is a more spiritual and holistic well being of an individual

BuzzInContent spoke to publishers, brands and branded content experts to find out the thought process that goes on while any branded content piece is created

This list of content brings about narratives, characters and situations that represent women in a more accurate manner, breaking stereotypes and taking charge

We speak to influencers curated for Myntra Style Squad- which is an organised setup created to engage with audiences on the platform

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the space of “equal partner families” is ripe for more and more interesting narratives on ‘new-age dads' and ‘equal partner parenting'. The brands that still feature ‘hands-off' dads in their ads could soon begin to look ‘outdated' or ‘too traditional'/‘orthodox' in their manifest values

In her role at MullenLowe Lintas Group's branded and original content division, Niranjana will be responsible for identifying and creating content opportunities for brands

The Raid Night will be streamed every Friday from 10 pm till 12 am, starting March 11

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how women have come to dominate the influencer sphere for a variety of reasons

As per the survey's findings, as Covid-19 put a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages

The second edition of The Luxe Life, scheduled from March 11–15, celebrates fashion, art, and design through a five-day virtual film and shopping festival

Dev Batra, Co-Founder and CEO, Lyxel&Flamingo, shares the type of approaches adopted by brands for International Women's Day campaigns

Anjali Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, writes about how moment marketing is about evaluating crucial in-ways for unique and fascinating moves that provide entertainment value and brand glory

BuzzInContent.com reached out to brands to know about the parameters they deploy to choose influencer marketing agencies and how long-term partnerships between influencer marketing agencies and brands is the need of the hour

The academy is an online platform that offers courses to those interested in making a career as social media influencers

BuzzInContent caught up with Achint Setia, Head of Marketing and Social Commerce, Myntra, to talk about its ‘Style Squad' initiative, where it empowers the aspiring creator ecosystem in India by unlocking monetisation opportunities for them through influencer marketing, social commerce and mentorship programmes