The online platform for women aims to strengthen its reach and engagement by addressing new audience groups
By BuzzInContent Bureau | December 03, 2018Last year, the brand had launched its first video educating people not to film intimate moments in mobile phones. With #ShutThePhoneUp 2.0, the brand bursts the bubble surrounding data security
By BuzzInContent Bureau | December 03, 2018This partnership will offer content services for brands specifically on and for social media
By BuzzInContent Bureau | December 03, 2018The initiative is part of ‘The Dharavi Project', a hip-hop afterschool backed by Qyuki Digital and Universal Music
By BuzzInContent Bureau | December 03, 2018The initiative was launched as a digital campaign to introduce Engage pocket perfumes titled ‘Pocketful O' Stories' to celebrate the unexpected moments of love and playful romance. The campaign received 11,200 entries/comments and over 6,000 stories
By BuzzInContent Bureau | November 30, 2018With this content initiative, the brand unfolded untold stories of acclaimed riders who had a strong foothold in the community to help the brand launch its latest engine oil Power1 Cruise
By BuzzInContent Bureau | November 29, 2018The platform partners with Indian media brands who will create made-for-mobile publisher stories and TV-like shows for Snapchat, across multiple genres
By BuzzInContent Bureau | November 29, 2018As content marketing becomes need of the hour for marketers in a digital era, print in India is already providing much more effective solutions to brands. The medium is playing to its strengths that include trust, credibility and deep reach to deliver results. In a series of articles, BuzzInContent.com explores various facets of content marketing in print
By Akansha Srivastava | November 27, 2018In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content
By Akansha Srivastava | November 27, 2018Top lactation experts to help create a programme to help over 120,000 moms learn how to breastfeed their babies for longer
By BuzzInContent Bureau | November 27, 2018Capitalising on the huge pool of data pertaining to women and moms gathered by the platform over the last few years, it aims to strengthen its research capabilities
By BuzzInContent Bureau | November 23, 2018The ethnic wear brand's new digital marketing campaign is all about embracing women for who they are and who they wish to be and has brought more than 150 influencers from varied walks of life including bloggers, musicians, activists, bikers and many more
By BuzzInContent Bureau | November 22, 2018The agency is currently testing the beta version of the tool for its key clients across automobile, apparel, appliances and technology
By BuzzInContent Bureau | November 21, 2018Unlike other Chinese phone brands, OnePlus stays away from ad blitzkrieg and brand ambassadors. The premium smartphone brand opts for traditional advertising twice a year to announce product launch but remains with content and community engagement throughout the year
By Akansha Srivastava | November 20, 2018The brand and the content creator have launched first digital discovery programme in eight languages to find the next generation of digital entertainment talent
By BuzzInContent Bureau | November 20, 2018Along with We are Water Foundation, the brand released a film in an attempt to influence positive behaviour towards domestic helps and their right to access hygienic toilets
By BuzzInContent Bureau | November 20, 2018The company's digital counterpart Future East Digital has already produced major campaigns for Amazon, Jio 5G broadband and EShakti, a US fashion portal as well as for Chalo, a new travel app
By BuzzInContent Bureau | November 20, 2018For the premiere of Suicide Squad on the channel, FoxyMoron conceptualised and executed a campaign on WhatsApp, a platform not much utilised by brands despite having such a huge user-base
By BuzzInContent Bureau | November 15, 2018